Design 101: What is a Grid?

Design 101: What is a Grid?

Matt DeVille, VP of Digital, meditates on the nature of grid systems in design. If you’ve ever driven in a city that’s neatly divided into quadrants and subdivided by an orderly arrangement of streets that adhere to the four cardinal points, you’ve experienced the...
Design 101: Logo Redesigns

Design 101: Logo Redesigns

“We want to refresh our logo, but we don’t want a whole new logo.”  Translation: We want a new logo, but we don’t want to pay for it.  Clients don’t know how to talk about redesigning their logos. They want better, but they don’t like change. Or they simply don’t know...
Design 101: What is a Brand Identity?

Design 101: What is a Brand Identity?

Do you remember those Heineken commercials of lavish parties full of eclectic and eccentric people? Or the Captain Morgan commercial of a bar full of various captains? They showed crowded rooms full of visually interesting characters. Imagine walking among those...