thought leadership

you’ve entered area 15…a space designed for Fifteen4 news, advice, commentary, storytelling, and cryptozoological sightings. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, and they many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”

Build a Moat: Use the 7 Powers to Drive Strategy

Build a Moat: Use the 7 Powers to Drive Strategy

Every day I bump my way through Baltimore encased in a mobile box of aluminum and rubber, so numb to my surroundings that I can’t remember one such journey from the next, regardless of where I went or when it happened. The only distinguishing feature on these slogs...

what is Value-Based Pricing?

what is Value-Based Pricing?

We talked about scope creep in a previous installment of this series. I mention it again because scope creep happens when you, the client, want newly defined value from the work being delivered without adding to the value you’re providing to your vendor. This is a...

Employer Branding for Recruitment Marketing

Employer Branding for Recruitment Marketing

Want to be the apple of your talent’s eye? Check your Employer Brand! In today's talent market, even with recent hiring slowdowns, you can’t just “build it” and hope “they will come.” In other words, it's not enough to just post job listings and wait for qualified...

Authenticity in B2B Branding

Authenticity in B2B Branding

Building trust and connections is crucial for B2B brands. We’ve all been throwing around the word “authenticity.” Maybe the word should be “trustability.”  And whether or not your brand can achieve this begins with a question you—really, your company—has to ask...

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thought leadership

Thoughts, opinions, education...things that will make your professional life better.

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podcast

Every episode of the branding world's greatest podcast: The Design of Experience.

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news

The latest happenings within and around the agency.

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culture

Employee and office musings. Usually humorous, always feel-good.

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