thought leadership
you’ve entered area 15…a space designed for Fifteen4 news, advice, commentary, storytelling, and cryptozoological sightings. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, and they many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
Build a Moat: Use the 7 Powers to Drive Strategy
Every day I bump my way through Baltimore encased in a mobile box of aluminum and rubber, so numb to my surroundings that I can’t remember one such journey from the next, regardless of where I went or when it happened. The only distinguishing feature on these slogs...
Build a Moat: Use the 7 Powers to Drive Strategy
Every day I bump my way through Baltimore encased in a mobile box of aluminum and rubber, so numb to my surroundings that I can’t remember one such journey from the next, regardless of where I went or when it happened. The only distinguishing feature on these slogs...
what is Value-Based Pricing?
We talked about scope creep in a previous installment of this series. I mention it again because scope creep happens when you, the client, want newly defined value from the work being delivered without adding to the value you’re providing to your vendor. This is a...
Employer Branding for Recruitment Marketing
Want to be the apple of your talent’s eye? Check your Employer Brand! In today's talent market, even with recent hiring slowdowns, you can’t just “build it” and hope “they will come.” In other words, it's not enough to just post job listings and wait for qualified...
Storytelling with Product Videos: how to communicate both the brand and the product
You’re a start-up, a SaaS company, or any other type of tech org that has products, managed services, or infrastructure that can help your customers. Along with the normal volume of white papers, website updates, and webinars, current video content should be a...
Empathy in Action: How Creative Confidence Drives Our Process
#F4BookBytesOur team compresses the wisdom and actionable inspiration gleaned from a variety of professional and creative books into bite-sized chunks as they pertain to the business, marketing, and communication challenges our colleagues and clients face. There are a...
Authenticity in B2B Branding
Building trust and connections is crucial for B2B brands. We’ve all been throwing around the word “authenticity.” Maybe the word should be “trustability.” And whether or not your brand can achieve this begins with a question you—really, your company—has to ask...
Strategic Growth: Leveraging Traction in Marketing
#F4BookBytesOur team compresses the wisdom and actionable inspiration gleaned from a variety of professional and creative books into bite-sized chunks as they pertain to the business, marketing, and communication challenges our colleagues and clients face. At some...
explore by topic
thought leadership
Thoughts, opinions, education...things that will make your professional life better.
1
podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
2
news
The latest happenings within and around the agency.
3
culture
Employee and office musings. Usually humorous, always feel-good.