What is an Infographic?

What is an Infographic?

Hero Image Credit: Italic Studio, Hog Island Press, The New York Times, and The Boston Globe. Your favorite deliverable, the “infographic”, is a dirty word. It’s offensive because you’re using it wrong. Most people have a different understanding of what an...
The creative process is a fish

The creative process is a fish

The process involved in creating creative* can sound like a subjective one. You might picture a gaggle of artists smoking cigarettes (or the like) throwing colors and shapes at a wall, making decisions based on feelings or personal taste. Now that’s FINE for fine...
Design 101: Logo Redesigns

Design 101: Logo Redesigns

“We want to refresh our logo, but we don’t want a whole new logo.”  Translation: We want a new logo, but we don’t want to pay for it.  Clients don’t know how to talk about redesigning their logos. They want better, but they don’t like change. Or they simply don’t know...
Design 101: What is a Brand Identity?

Design 101: What is a Brand Identity?

Do you remember those Heineken commercials of lavish parties full of eclectic and eccentric people? Or the Captain Morgan commercial of a bar full of various captains? They showed crowded rooms full of visually interesting characters. Imagine walking among those...