by fifteen4 | Aug 31, 2020 | Thought Leadership
[embed_guy source=”https://player.vimeo.com/video/457097931″] Look, we get it. You’re creative. You have an art degree. You wear a fun hat. You have thoughts about “Devs.” And nobody is going to put you in a box. Marketing is a space in which creative...
by chawes | Jun 22, 2020 | Thought Leadership
Hero Image Credit: Italic Studio, Hog Island Press, The New York Times, and The Boston Globe. Your favorite deliverable, the “infographic”, is a dirty word. It’s offensive because you’re using it wrong. Most people have a different understanding of what an...
by chawes | Feb 11, 2020 | Thought Leadership
The process involved in creating creative* can sound like a subjective one. You might picture a gaggle of artists smoking cigarettes (or the like) throwing colors and shapes at a wall, making decisions based on feelings or personal taste. Now that’s FINE for fine...
by mdeville | Feb 5, 2020 | Thought Leadership
Matt DeVille, VP of Digital, meditates on the nature of grid systems in design. If you’ve ever driven in a city that’s neatly divided into quadrants and subdivided by an orderly arrangement of streets that adhere to the four cardinal points, you’ve experienced the...
by chawes | Dec 10, 2019 | Thought Leadership
“We want to refresh our logo, but we don’t want a whole new logo.” Translation: We want a new logo, but we don’t want to pay for it. Clients don’t know how to talk about redesigning their logos. They want better, but they don’t like change. Or they simply don’t know...
