by jklugh | May 14, 2021 | Thought Leadership
Feedback. It’s part of every creative process, and in the early phases, that means copywriting. In between rounds, everybody stands over the script and cross-talks about what they do and don’t like, and in the end, the writing improves (theoretically). It’s the nature...
by jklugh | Oct 28, 2020 | Thought Leadership
Sure, you’re innovative. But if you’re so innovative, why are you still using the word “innovative?” All of its power has been taken by motivational posters and About Us pages. “Innovative” no longer means “creating new and different things.” It means “we needed...
by jklugh | Nov 1, 2019 | Thought Leadership
You’ve got a business. It’s a good business! Maybe you’re an organ-tuning company. Or a ride-sharing app that caters exclusively to dogs. Or a service that retrieves people’s credit cards that they leave behind at bars. The truth is, when you’re trying to build your...
by jklugh | Jun 26, 2019 | Thought Leadership
Justin Klugh, one of Fifteen4’s copywriters, shares with it’s better to have an idea of who you are as a writer before you help a client figure out who they are (after all, crafting the right branding message makes all the difference). I was standing...
