by fifteen4 | Jun 5, 2024 | Thought Leadership
Let’s talk about scope creep. It’s not the latest villain in a summer superhero movie, but it can be just as menacing to your projects. Scope creep happens when everybody THINKS they’ve agreed on what they wanted at the start of a project, but then, like that one...
by fifteen4 | May 30, 2024 | Thought Leadership
More than an acronym, B.A.N.T. was a sales methodology originally developed by IBM to help their team prioritize leads and opportunities for the company. There are a ton of resources available on this method, but here’s the TL;DR version. Unless your target has...
by fifteen4 | May 9, 2024 | Thought Leadership
Ah, the talking head video. It was all the rage in 2005, as the world thrilled to the sight of interview and direct address videos populating corporate websites around the globe. Twenty years later they don’t feel quite as novel, but they’re still incredibly useful....
by fifteen4 | Apr 25, 2024 | Thought Leadership
Remember the good old days when your marketing team only had one agency relationship to manage? We don’t either – that was a long time ago! For most in-house teams, managing numerous agencies has been the norm for years. Some of our larger clients employ...
by fifteen4 | Apr 18, 2024 | Thought Leadership
The distinction between B2C and B2B marketing is a heavily covered topic across the marketing content sphere. A Google search of ‘the difference between B2B and B2C marketing’ yields content written by sources from LinkedIn to Hubspot to the U.S. Chamber of Commerce....