by Karlee Rockstroh | Jun 24, 2026 | Thought Leadership
The deal is done, capital is deployed, leadership has shifted, teams have merged, and expectations rise immediately. Before the new organization has fully settled operationally, the brand questions begin. Finding Alignment What happens to the existing brand equity?...
by Karlee Rockstroh | May 28, 2026 | Thought Leadership
There’s a specific kind of optimism that kicks in when you sign up for a half marathon—especially your fifth one. It’s a little less “Can I do this?” and a little more “How can I do this better?” That’s exactly where I found myself when I started training for the Love...
by Karlee Rockstroh | May 20, 2026 | Thought Leadership
In today’s GovCon landscape, technical capability is always expected. Brand is what builds credibility, attracts talent, and creates confidence before a proposal is ever submitted. For years, many government contractors viewed branding as secondary to technical...
by Karlee Rockstroh | May 13, 2026 | Thought Leadership
What strong project management actually protects, especially in creative work Two weeks ago, I spent two days at the University of Maryland Project Management Symposium, surrounded by project managers from across industries. The room was packed, and that alone said...
by Karlee Rockstroh | Apr 8, 2026 | Thought Leadership
In this series, we explored how large language models are reshaping search, what organizations can do to stay visible, and how success is beginning to be measured differently. The next step is planning for what comes next. As AI continues to influence how people...
