by Christina Melito | May 9, 2026 | Thought Leadership
There’s a particular kind of energy that happens when hundreds of designers, strategists, writers, and creative directors gather in one place to talk shop. Inspiration, critique, admiration, and a little insecurity all colliding at once. That was the feeling as we...
by Christina Melito | Dec 29, 2025 | Thought Leadership
The Strategic Framework4 Pillars for Future-Proof Visibility In our first post of this series, we explored how AI and LLMs are reshaping search and why traditional SEO alone can’t keep your brand visible. Now it’s time to look ahead. These four pillars outline a...
by Christina Melito | Oct 30, 2025 | Thought Leadership
This Halloween, we’re spotlighting one of design’s most powerful and often overlooked tools: typography. Just like a scary story hinges on atmosphere and tone, the right typeface sets the mood long before a single word is read. When designing a brand, typography...
by Christina Melito | Oct 24, 2025 | Thought Leadership
Conference Overview: A Shift in the Conversation The 2025 Brand New Conference kicked off in Pittsburgh, bringing together some of the most curious and provocative minds in branding and design. Hosted by the creative duo behind UnderConsideration and the Brand New...
by Christina Melito | Sep 29, 2025 | Thought Leadership
Originally posted on 09/29/2025; update on 03/24/2026 Search has become the lifeline we all rely on, whether researching a topic overheard on a Zoom call or shifting buyer behaviors in [insert your regulated industry here]. But the way people search is changing, and...
