Design 101: What is a Brand Identity?

Design 101: What is a Brand Identity?

Do you remember those Heineken commercials of lavish parties full of eclectic and eccentric people? Or the Captain Morgan commercial of a bar full of various captains? They showed crowded rooms full of visually interesting characters. Imagine walking among those...
Why it’s OK to fail (as long as it’s fast)

Why it’s OK to fail (as long as it’s fast)

Ryan Hall, Director of Brand Strategy, shares how and why it’s OK to fail quickly: if you incorporate some relatively cheap and easy testing functions at each step, then you can validate as you go. What keeps a creative team up at night? Upcoming client meeting?...