by fifteen4 | Sep 16, 2020 | Podcast
This one’s about: The golden age of Nintendo, Reebok Pumps, TMNT, and GI Joe. Vinyl may be final, but do album covers mean anything anymore? How do the interests and hobbies we have as youngsters inform what career choices we make? And more importantly, how many pairs...
by fifteen4 | Jul 30, 2020 | Thought Leadership
[embed_guy tag=”figure” source=”https://player.vimeo.com/video/457076741″] Moments. Life is made of them. From the forgettable to the pivotal; from waiting for the bus to the birth of your first born, they create the lives we’re living, the...
by chawes | Feb 11, 2020 | Thought Leadership
The process involved in creating creative* can sound like a subjective one. You might picture a gaggle of artists smoking cigarettes (or the like) throwing colors and shapes at a wall, making decisions based on feelings or personal taste. Now that’s FINE for fine...
by ssmallman | Jan 13, 2020 | Thought Leadership
People don’t buy what you do. They buy why you do it. You’re not just selling stuff, however great that stuff might be. You’re establishing a community of shared beliefs. When buyers or clients say “yes” to your offering, they’re actually agreeing to something...
by chawes | Dec 10, 2019 | Thought Leadership
“We want to refresh our logo, but we don’t want a whole new logo.” Translation: We want a new logo, but we don’t want to pay for it. Clients don’t know how to talk about redesigning their logos. They want better, but they don’t like change. Or they simply don’t know...
