by Christina Melito | May 9, 2026 | Thought Leadership
There’s a particular kind of energy that happens when hundreds of designers, strategists, writers, and creative directors gather in one place to talk shop. Inspiration, critique, admiration, and a little insecurity all colliding at once. That was the feeling as we...
by Karlee Rockstroh | Mar 18, 2026 | Thought Leadership
Your deal is heading toward exit. The numbers are strong. The CFO’s deck is tight. But before investors see a single slide, they’ve already seen your website. And whether you planned for it or not, your digital presence is shaping their first impression. In private...
by Karlee Rockstroh | Mar 4, 2026 | Thought Leadership
Rebranding a healthcare SaaS company isn’t the same as refreshing a typical software brand. In regulated markets, brand isn’t cosmetic, it’s infrastructure. When you’re integrating an acquisition, clarifying a growing product portfolio, or preparing for expansion, the...
by Christina Melito | Oct 30, 2025 | Thought Leadership
This Halloween, we’re spotlighting one of design’s most powerful and often overlooked tools: typography. Just like a scary story hinges on atmosphere and tone, the right typeface sets the mood long before a single word is read. When designing a brand, typography...
by Christina Melito | Oct 24, 2025 | Thought Leadership
Conference Overview: A Shift in the Conversation The 2025 Brand New Conference kicked off in Pittsburgh, bringing together some of the most curious and provocative minds in branding and design. Hosted by the creative duo behind UnderConsideration and the Brand New...
