Your Brand is Having a Moment

Your Brand is Having a Moment

[embed_guy tag=”figure” source=”https://player.vimeo.com/video/457076741″] Moments. Life is made of them. From the forgettable to the pivotal; from waiting for the bus to the birth of your first born, they create the lives we’re living, the...
The creative process is a fish

The creative process is a fish

The process involved in creating creative* can sound like a subjective one. You might picture a gaggle of artists smoking cigarettes (or the like) throwing colors and shapes at a wall, making decisions based on feelings or personal taste. Now that’s FINE for fine...
Design 101: Logo Redesigns

Design 101: Logo Redesigns

“We want to refresh our logo, but we don’t want a whole new logo.”  Translation: We want a new logo, but we don’t want to pay for it.  Clients don’t know how to talk about redesigning their logos. They want better, but they don’t like change. Or they simply don’t know...