by fifteen4 | Apr 18, 2024 | Thought Leadership
The distinction between B2C and B2B marketing is a heavily covered topic across the marketing content sphere. A Google search of ‘the difference between B2B and B2C marketing’ yields content written by sources from LinkedIn to Hubspot to the U.S. Chamber of Commerce....
by fifteen4 | Apr 10, 2024 | Thought Leadership
It’s a simple question that we should all be able to answer by now. And yet we hear a surprising range of responses when we pose this question to others. A brand is not just a logo (we all know this) so what is it? We boil it down to two essential and related...
by fifteen4 | Sep 16, 2020 | Podcast
This one’s about: The golden age of Nintendo, Reebok Pumps, TMNT, and GI Joe. Vinyl may be final, but do album covers mean anything anymore? How do the interests and hobbies we have as youngsters inform what career choices we make? And more importantly, how many pairs...
by fifteen4 | Jul 30, 2020 | Thought Leadership
[embed_guy tag=”figure” source=”https://player.vimeo.com/video/457076741″] Moments. Life is made of them. From the forgettable to the pivotal; from waiting for the bus to the birth of your first born, they create the lives we’re living, the...
by chawes | Feb 11, 2020 | Thought Leadership
The process involved in creating creative* can sound like a subjective one. You might picture a gaggle of artists smoking cigarettes (or the like) throwing colors and shapes at a wall, making decisions based on feelings or personal taste. Now that’s FINE for fine...
