by Karlee Rockstroh | Mar 4, 2026 | Thought Leadership
Rebranding a healthcare SaaS company isn’t the same as refreshing a typical software brand. In regulated markets, brand isn’t cosmetic, it’s infrastructure. When you’re integrating an acquisition, clarifying a growing product portfolio, or preparing for expansion, the...
by Christina Melito | Oct 30, 2025 | Thought Leadership
This Halloween, we’re spotlighting one of design’s most powerful and often overlooked tools: typography. Just like a scary story hinges on atmosphere and tone, the right typeface sets the mood long before a single word is read. When designing a brand, typography...
by Christina Melito | Oct 24, 2025 | Thought Leadership
Conference Overview: A Shift in the Conversation The 2025 Brand New Conference kicked off in Pittsburgh, bringing together some of the most curious and provocative minds in branding and design. Hosted by the creative duo behind UnderConsideration and the Brand New...
by fifteen4 | May 2, 2024 | Thought Leadership
Over the past few years, the word ‘mindfulness’ has been a trending term on our social media channels, in podcasts, celebrity interviews, and maybe even during our IRL (that’s ‘in real life,’ for the over-40 crowd) conversations. But what does it actually mean?...
by fifteen4 | Apr 18, 2024 | Thought Leadership
The distinction between B2C and B2B marketing is a heavily covered topic across the marketing content sphere. A Google search of ‘the difference between B2B and B2C marketing’ yields content written by sources from LinkedIn to Hubspot to the U.S. Chamber of Commerce....
