thought leadership
Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
Eyes Up, Phone Down: Discovering The Joy of Art Begins by Looking
Every day I bump my way through Baltimore encased in a mobile box of aluminum and rubber, so numb to my surroundings that I can’t remember one such journey from the next, regardless of where I went or when it happened. The only distinguishing feature on these slogs...
Eyes Up, Phone Down: Discovering The Joy of Art Begins by Looking
Every day I bump my way through Baltimore encased in a mobile box of aluminum and rubber, so numb to my surroundings that I can’t remember one such journey from the next, regardless of where I went or when it happened. The only distinguishing feature on these slogs...
Stop Faking It. (They find out anyway.)
Matt DeVille, VP of Digital, takes a critical look at fake authenticity, transparency, greenwashing, and wokewashing. Brands fake authenticity all the time. Frankly, it’s offputting. So why do they do it? Simple: “Authenticity” and “Transparency” have become very...
The Design of Experience: Let’s Talk About Volkswagen!
Welcome to the Design of Experience: conversations about the ideas that make us feel a tribal devotion to the things we love. This one’s about: Witty copywriting, faulty car electronics, the role of music in advertising, the smell of crayons, and cars that float. How...
Cook Off for a Cause: Meet the Fifteen4 Chefs!
Who knew these guys could cook? Well, maybe they can… I reckon we'll find out next Friday, October 4th. The Fiery Five from Fifteen4 will be battling it out against MindGrub to support the great organization, Girls in the Game. Get to know our chef warriors below! Dan...
The Design of Experience: The Funny One
Welcome to the Design of Experience: conversations about the ideas that make us feel a tribal devotion to the things we love. This one’s about: Cathead whimsy, avant-garde food establishments, and a nerdy J.K. Simmons. Why is humor so disarming and connective?...
What is Tribal Devotion (and Why Does it Matter)?
Emily Wolf, web designer, explains the meaning behind the tribal devotion buzzword and challenges us to embrace it, especially in the dynamic brand-to-customer world in which we live today. If you were to describe yourself through the brands you love, which would they...
Fifteen4 will battle MindGrub in Cook-Off for a Cause: Battle of the Agencies
The countdown is on! Our creativity has taken us a lot of places. On October 4, we’re bringing it to the kitchen, as a brave team of knife-wielding culinary warriors from Fifteen4 will battle MindGrub for the title of Iron Chef. Animators will become marinaters....
explore by topic
thought leadership
Thoughts, opinions, education...things that will make your professional life better.
1
bookbytes
A series of quick takes on the books shaping our thinking. Not summaries, just sparks.
2
podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
3
news
The latest happenings within and around the agency.
4
culture
Employee and office musings. Usually humorous, always feel-good.