Welcome to the Design of Experience: conversations about the ideas that make us feel a tribal devotion to the things we love.

This one’s about: Abercrombie and Fitch perfume warfare, The Disney World Underground, and the marketing power of the men’s bathroom floor. Welcome to the pilot episode of The Design of Experience. Steve Smallman, founder and CEO of Fifteen4, and Emily Wolf, UX designer and digital strategist, discuss why designing an experience is more powerful than selling a product, and how the little things are just crown jewels hiding in plain sight.


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