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4 Reasons Spec Work Doesn’t Work (and Why it’s Bad for Marketers)

4 Reasons Spec Work Doesn’t Work (and Why it’s Bad for Marketers)

by mdeville | May 29, 2019 | Thought Leadership

Matt DeVille, VP of Digital, shares why any experience that is worth having takes time and thought to create (and that means saying no to spec work and yes to discovering, diagnosing, gaining consensus, and building a strategy—together). Spec Work. Virtually every...
Creative Managers: Lead from your personality, not with your personality

Creative Managers: Lead from your personality, not with your personality

by ssmallman | Mar 28, 2019 | Thought Leadership

To continue his Creative Managers series, Steve Smallman, CEO and co-founder, shares why the need for clear vision casting never goes away, but the place it comes from needs to change as an organization grows. When you launch a startup, or step into a new role–anytime...
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