by fifteen4 | Jun 13, 2024 | Thought Leadership
We get it. Marketing budgets are shrinking. You’ve got pressure from your bosses to provide more with less. You’re probably tempted to choose vendors and initiate projects with a close eye on what it’s going to cost you in terms of dollars. But there are other...
by fifteen4 | Jun 5, 2024 | Thought Leadership
Let’s talk about scope creep. It’s not the latest villain in a summer superhero movie, but it can be just as menacing to your projects. Scope creep happens when everybody THINKS they’ve agreed on what they wanted at the start of a project, but then, like that one...
by fifteen4 | May 30, 2024 | Thought Leadership
More than an acronym, B.A.N.T. was a sales methodology originally developed by IBM to help their team prioritize leads and opportunities for the company. There are a ton of resources available on this method, but here’s the TL;DR version. Unless your target has...
by fifteen4 | May 16, 2024 | Thought Leadership
If there are two words that describe the dynamic, supercharged atmosphere of 21st Century business it’s these: Private Equity. If your company has matured beyond a start-up but isn’t large enough to go public, there’s a good chance you’ve either been acquired by a PE...
by fifteen4 | May 9, 2024 | Thought Leadership
Ah, the talking head video. It was all the rage in 2005, as the world thrilled to the sight of interview and direct address videos populating corporate websites around the globe. Twenty years later they don’t feel quite as novel, but they’re still incredibly useful....
