Stop Faking It. (They find out anyway.)

Stop Faking It. (They find out anyway.)

Matt DeVille, VP of Digital, takes a critical look at fake authenticity, transparency, greenwashing, and wokewashing. Brands fake authenticity all the time. Frankly, it’s offputting. So why do they do it?  Simple: “Authenticity” and “Transparency” have become very...