Infovista brand campaign

Translating a refined narrative into a global, high-performing campaign

Infovista, a global leader in network intelligence, had refined its brand narrative, but needed to bring it to life in the market. For many clients, the challenge wasn’t defining the story. It was delivering it with clarity, consistency, and credibility across every touchpoint, from digital and social to executive communications and industry events like MWC (Mobile World Congress).
Fifteen4 partnered with Infovista to translate that evolution into a cohesive, market-ready campaign system, built to drive engagement, align teams, and support growth.

the approach

We focused on three key areas to turn strategy into execution:

campaign platform development

We created a unifying campaign platform, True Network Intelligence (TNI), to anchor messaging, connect product narratives, and establish consistency across channels. This gave Infovista a clear, repeatable foundation for how the brand shows up in the market.

go-to-market strategy

We developed a structured go-to-market approach that aligned audiences, channels, and content into a coordinated activation plan.

This provided:

Clear guidance for internal teams
Consistent messaging across regions and touchpoints
A framework for sustained campaign performance of the show, and coached leadership for maximum impact across both rehearsal and live days.

video & motion strategy

We leveraged video to simplify complex ideas and strengthen executive presence.

This included:

A CEO video series to elevate leadership voice
A campaign anthem video to introduce the narrative
Motion-led content to support digital distribution

These assets extended the reach of the campaign while making the story more accessible and engaging.

the results

The campaign delivered measurable improvements across visibility, engagement, and audience quality, outperforming industry benchmarks and competitive activity.

Engagement was driven by high-value audiences, including telecommunications and IT services, reinforcing alignment with Infovista’s core market.

performance highlights

+161% YoY increase in website users
26,973 contacts targeted
5.5% email CTR, above industry average
+765 new followers (+138%)
50+ MQLs and meeting requests
72K+ impressions with strong engagement growth:
+48.7% reactions
+140% comments
+61% reposts
+40% advocacy shares

stronger engagement at key moments

Campaign impact extended to core digital experiences as well. The MWC 2026 landing page outperformed the previous year across all key engagement metrics:

30–50% increase in pageviews
20–40% increase in users
40–60% increase in on-page interactions
Stable time on page, indicating high-quality traffic

These gains reflect stronger alignment between campaign messaging and user intent.

the impact

Fifteen4 helped Infovista operationalize its brand, turning a refined narrative into a system that performs in the market.

A clear, consistent way to communicate value
A scalable campaign foundation for ongoing activation
Stronger executive visibility and storytelling
Measurable gains in engagement and pipeline signals
Performance that outpaced competitors

Infovista is now positioned to engage its audience with greater clarity, consistency, and confidence.

“

Thanks to Fifteen4’s efforts, we received positive feedback from attendees and speakers. The team was highly reactive, accommodating last-minute changes and specific requirements. Fifteen4 was reassuring and proactive, ensuring a smooth production and delivering great results.

Department Head, Infovista

services

brand strategy, campaign development, logo refinement, go-to-market planning, UX strategy, website content strategy, wireframing, UI guidance, copywriting, LinkedIn content design, trade show collateral, executive video production, campaign anthem video, motion graphics, creative direction