thought leadership
Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
Project Manager or Therapist? Sometimes Both.
Ask any project manager in a creative agency, and they’ll tell you: their job goes far beyond tracking timelines and managing deliverables. Yes, PMs are the glue that holds complex projects together. But they’re also the first to step in when tension arises, the...
Project Manager or Therapist? Sometimes Both.
Ask any project manager in a creative agency, and they’ll tell you: their job goes far beyond tracking timelines and managing deliverables. Yes, PMs are the glue that holds complex projects together. But they’re also the first to step in when tension arises, the...
And how does that make you feel? The design of digital experiences
Emily Wolf, web designer, shares why digital experiences must be crafted with just as much thoughtfulness and intention as our in-person, day-to-day experiences (not just left to chance). The design of the online store you made a purchase from this morning is no...
Employee Profile: Hungry like the Wolf
As part of our ongoing employee spotlight series, Fifteen4 will be profiling the employees in our office who inspire us. Today, meet Web Designer Emily Wolf. Banana bread. Yoga poses. Fifteen4 web designer Emily Wolf is always ready to share. Office food can be a...
Fifteen4 brings home the hardware at this year’s Baltimore ADDYs
Fifteen4, a Baltimore full-service creative agency, was named the winner in nine different categories at the American Advertising Federation’s Baltimore ADDY Awards on March 7th at the B&O Railroad Museum. The ADDY Awards are an annual event held to recognize...
Why it’s OK to fail (as long as it’s fast)
Ryan Hall, Director of Brand Strategy, shares how and why it's OK to fail quickly: if you incorporate some relatively cheap and easy testing functions at each step, then you can validate as you go. What keeps a creative team up at night? Upcoming client meeting?...
Yes, even your B2B tech company needs a great website
Matt DeVille, VP of Digital, shares why your B2B website and digital presence validates your commitment to building a company, and why it needs to speak to users on an emotional level. Over the course of my 20-year career building digital experiences for tech...
Getting it Wrong from the Start: Four Scary Scenarios (that you can avoid)
Ryan Hall, Director of Brand Strategy, shares why a commitment to design-led thinking at the beginning of a project is key to project success. Ever had an experience where you realized your creative had gone totally off the rails? That a project turned out to be X...
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thought leadership
Thoughts, opinions, education...things that will make your professional life better.
1
bookbytes
A series of quick takes on the books shaping our thinking. Not summaries, just sparks.
2
podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
3
news
The latest happenings within and around the agency.
4
culture
Employee and office musings. Usually humorous, always feel-good.