thought leadership
you’ve entered area 15…a space designed for Fifteen4 news, advice, commentary, storytelling, and cryptozoological sightings. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, and they many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
what is Value-Based Pricing?
We talked about scope creep in a previous installment of this series. I mention it again because scope creep happens when you, the client, want newly defined value from the work being delivered without adding to the value you’re providing to your vendor. This is a...
what is Value-Based Pricing?
We talked about scope creep in a previous installment of this series. I mention it again because scope creep happens when you, the client, want newly defined value from the work being delivered without adding to the value you’re providing to your vendor. This is a...
We Asked Our Moms What They Think We do All Day. Here’s What They Said.
Moms. They’re basically responsible for the world going around each day. From the time we were toddlers through becoming parents ourselves, it seems like we just can’t give enough props/love/recognition to all the amazing Mothers in the world. In honor of the Moms...
We’re not in business to make money.
Steve Smallman, CEO and co-founder, challenges us with a unique question: "Are you in business to make money or are you making money to stay in business?" We all have the opportunity to engage in business for good. Say what??? Money is ok. Ok, it’s pretty nice. 100%...
Employee Profile: Age against the machine
As part of our ongoing employee spotlight series, Fifteen4 will be profiling the employees in our office who inspire us. Today, meet Senior Account Manager, Stephen Deitz. Stephen Deitz knows how to spell “plaid” correctly. For a while, he just chose not to. Owning a...
Don’t read this if you want a quick fix for your brand
Ryan Hall, Fifteen4's Director of Brand Strategy, shares why there is no such thing as a quick fix for a brand, but the dreaded "P-Word" (process), when done right, will become your dollar bill, with both destination and decisiveness falling out of the vending machine...
Employee Profile: A tale of new cities
As part of our ongoing employee spotlight series, Fifteen4 will be profiling the employees in our office who inspire us. Today, meet VP of Account & Business Operations, Jennifer Espinosa. Jennifer Espinosa came to Baltimore from Chicago. But it’s clear that a...
Employee Profile: Home is where the action is
As part of our ongoing employee spotlight series, Fifteen4 will be profiling the employees in our office who inspire us. Today, meet Producer Kara Smolenyak. As a producer, and a globetrotter, Kara Smolenyak knows how to stay on the move. It’s Friday at Fifteen4, and...
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thought leadership
Thoughts, opinions, education...things that will make your professional life better.
1
podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
2
news
The latest happenings within and around the agency.
3
culture
Employee and office musings. Usually humorous, always feel-good.