thought leadership
Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
Harnessing the Power of Testimonials in 2025
As we continue to into 2025, it’s clear that more and more brands are embracing the power of testimonials to promote their products and services. And for good reason.Pound for pound, few marketing tools can rival the effectiveness of a heartfelt testimonial. Hearing...
Harnessing the Power of Testimonials in 2025
As we continue to into 2025, it’s clear that more and more brands are embracing the power of testimonials to promote their products and services. And for good reason.Pound for pound, few marketing tools can rival the effectiveness of a heartfelt testimonial. Hearing...
Storytelling and marketing in the B2B world: it’s more than telling a story
Emily Wolf, web designer, shares why finding a brand’s authentic reason for being is the only way to craft genuine and relatable storytelling in marketing (and why it’s worth it). Storytelling is definitely a marketing and branding buzzword right now. Here are two...
What is B2B2C?
Matt DeVille, VP of Digital, breaks down the meaning of B2B2C marketing, how it came to be, and why it’s so important to make a mindset shift from B2B to B2B2C (hint: it’s all about experiences). What I Mean When I Say B2B2C Marketing Ready to deconstruct some...
The Design of Experience: Staying Human in a Digital World
Welcome to the Design of Experience: conversations about the ideas that make us feel a tribal devotion to the things we love. This one’s about: Parenting-induced time travel, The Cult of Anti-Instagrammers, and the definition of digital as told by Walt Whitman....
The Design of Experience: Diving into Digital
Welcome to the Design of Experience: conversations about the ideas that make us feel a tribal devotion to the things we love. This one’s about: The formative powers of Pacman, the ROI of custom shoelaces, and Amazon as a digital gateway drug. In an age where...
Making waves: Fifteen4 rides into summer with seven new clients, Baltimore and beyond
With 2019 halfway over, we’re taking a moment at Fifteen4—a Baltimore-based full-service creative agency—to celebrate our successes so far this year. We’re thrilled to announce that we have added a number of new clients, both regionally and nationally, who have...
The Design of Experience: Common Threads
Welcome to the Design of Experience: conversations about the ideas that make us feel a tribal devotion to the things we love. This one’s about: Abercrombie and Fitch perfume warfare, The Disney World Underground, and the marketing power of the men’s bathroom floor....
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thought leadership
Thoughts, opinions, education...things that will make your professional life better.
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podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
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news
The latest happenings within and around the agency.
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culture
Employee and office musings. Usually humorous, always feel-good.