Welcome to the Design of Experience: conversations about the ideas that make us feel a tribal devotion to the things we love.

This one’s about: Motorcycle gang morality, software taste testing, and Apple evangelism. Is culture more impactful than company strategy? How can you find what truly holds meaning for consumers?  Today, Steve, Emily, and Matt discuss the consumer journey to tribal devotion.

Resources referenced in this episode:

Fifteen4

Fifteen4

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