by Christina Melito | Jul 17, 2025 | Thought Leadership
Brainstorms get a reputation for being spontaneous, off-the-cuff idea parties, and sure, sometimes they are. But if you’ve ever run one, especially for a high-stakes project with nuanced audiences and a picky strategy to follow, you know the truth: There’s way more...
by fifteen4 | Jul 8, 2025 | Thought Leadership
Brand Voice isn’t just that section in your brand guidelines about tone and style – it’s also the literal voice of your brand, the human talent that brings your video and animation content to life. How many of you B2B marketers have meticulously planned...
by fifteen4 | Jul 3, 2025 | Thought Leadership
When you think about a creative agency, project management probably isn’t the first thing that comes to mind. Maybe it’s video, branding, UX, or motion design. But behind every seamless delivery, every on-time launch, and every client call that ends with, “Wow, you...
by fifteen4 | May 28, 2025 | Thought Leadership
Every day I bump my way through Baltimore encased in a mobile box of aluminum and rubber, so numb to my surroundings that I can’t remember one such journey from the next, regardless of where I went or when it happened. The only distinguishing feature on these slogs...
by fifteen4 | May 21, 2025 | Thought Leadership, Uncategorized
It’s a familiar scenario: the deadline moved up, the budget got tighter, or a new priority landed in your inbox—yesterday. Suddenly, what started as a strategic creative initiative turns into a race against the clock. We get it. Deadlines are real. Timelines matter....
