UX: The Human Experience

UX: The Human Experience

AI, AI, AI!!! In the age of AI, how do we keep designing experiences that are effective and, yes, enjoyable for humans? Why does effective UX still matter so much when you, the client, are designing a new website, web app, or interactive journey? The truth is as AI...
20 Years! Twenty years! Veinte Años!

20 Years! Twenty years! Veinte Años!

November 9, 2024 marked twenty years since Fifteen4 was officially incorporated as a business in the state of Maryland. Founded by my brother Steve and a young Howard County native named Kurt Dutra, Fifteen Four LLC was Baltimore’s first video production company...
what is Value-Based Pricing?

what is Value-Based Pricing?

We talked about scope creep in a previous installment of this series. I mention it again because scope creep happens when you, the client, want newly defined value from the work being delivered without adding to the value you’re providing to your vendor. This is a...