Branding, AI, and Empathy: 2 days at the 2025 Brand New Conference

by Christina Melito | Oct 24, 2025 | Thought Leadership

Conference Overview: A Shift in the Conversation The 2025 Brand New Conference kicked off in Pittsburgh, bringing together some of the most curious and provocative minds in branding and design. Hosted by the creative duo behind UnderConsideration and the Brand New...

Making Virtual Events Interactive (and Unforgettable)

by Karlee Rockstroh | Oct 22, 2025 | Thought Leadership

Motivation. It’s the difference between hopping on the treadmill after that second donut… or going for a third and binge-watching The Sopranos for the 20th time (guilty). And motivation is exactly what most corporate virtual events lack. If you’re planning a...

The New Search Era: Why LLMs Are Changing SEO Forever

by Christina Melito | Sep 29, 2025 | Thought Leadership

Search has become the lifeline we all rely on, whether researching a topic overheard on a Zoom call or shifting buyer behaviors in [insert your regulated industry here]. But the way people search is changing, and if you want your brand to stay top of mind, your SEO...

feedback that actually helps: a client’s guide to clear, actionable direction

by Karlee Rockstroh | Sep 2, 2025 | Thought Leadership

Let’s be honest: creative work thrives on clarity—and dies in the fog of vague feedback. If you’ve ever typed “Make it pop” or “It’s just missing something” into an email and hit send… don’t worry, you’re not alone. But we can do better. And better feedback doesn’t...

don’t fear the pivot: when scope changes are actually an opportunity

by Karlee Rockstroh | Aug 18, 2025 | Thought Leadership

You’ve kicked off a project. The strategy’s locked in. Timelines are rolling. Everyone’s aligned. And then—something shifts. Maybe a new stakeholder weighs in. Or the product messaging evolves. Or feedback reveals an unexpected direction. Suddenly, what started out as...