by Christina Melito | Oct 24, 2025 | Thought Leadership
Conference Overview: A Shift in the Conversation The 2025 Brand New Conference kicked off in Pittsburgh, bringing together some of the most curious and provocative minds in branding and design. Hosted by the creative duo behind UnderConsideration and the Brand New...
by Karlee Rockstroh | Oct 22, 2025 | Thought Leadership
Motivation. It’s the difference between hopping on the treadmill after that second donut… or going for a third and binge-watching The Sopranos for the 20th time (guilty). And motivation is exactly what most corporate virtual events lack. If you’re planning a...
by Christina Melito | Sep 29, 2025 | Thought Leadership
Search has become the lifeline we all rely on, whether researching a topic overheard on a Zoom call or shifting buyer behaviors in [insert your regulated industry here]. But the way people search is changing, and if you want your brand to stay top of mind, your SEO...
by Karlee Rockstroh | Sep 2, 2025 | Thought Leadership
Let’s be honest: creative work thrives on clarity—and dies in the fog of vague feedback. If you’ve ever typed “Make it pop” or “It’s just missing something” into an email and hit send… don’t worry, you’re not alone. But we can do better. And better feedback doesn’t...
by Karlee Rockstroh | Aug 18, 2025 | Thought Leadership
You’ve kicked off a project. The strategy’s locked in. Timelines are rolling. Everyone’s aligned. And then—something shifts. Maybe a new stakeholder weighs in. Or the product messaging evolves. Or feedback reveals an unexpected direction. Suddenly, what started out as...