Nestled in New York’s beautiful and fertile Hudson River Valley, Fat Apple began operations with a sustainable, ethically-raised livestock farm. Created by an ambitious group of New York foodies, Fat Apple raises and processes a variety of livestock but has big plans ranging far beyond food production. Fat Apple’s future plans include a signature restaurant in New York City, a hotel, educational programs, and a spa.
Fat Apple asked Fifteen4 to create a brand identity applying a graphic language that’s full of energy while being flexible enough to tackle a range of future business applications.
The outcome is a brand identity that matches the passion, energy, and authenticity that Fat Apple’s founders pour into their enterprise. The new look and feel of Fat Apple is flexible enough to effectively showcase a rapidly growing and evolving company.