thought leadership
you’ve entered area 15…a space designed for Fifteen4 news, advice, commentary, storytelling, and cryptozoological sightings. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, and they many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
What is a brand?
It’s a simple question that we should all be able to answer by now. And yet we hear a surprising range of responses when we pose this question to others. A brand is not just a logo (we all know this) so what is it? We boil it down to two essential and related...
What is a brand?
It’s a simple question that we should all be able to answer by now. And yet we hear a surprising range of responses when we pose this question to others. A brand is not just a logo (we all know this) so what is it? We boil it down to two essential and related...
Definition of an infographic
Hero Image Credit: Italic Studio, Hog Island Press, The New York Times, and The Boston Globe. Your favorite deliverable, the “infographic", is a dirty word. It’s offensive because you’re using it wrong. Most people have a different understanding of what an infographic...
Brand Mindfulness: Taking Action
Welcome to the Design of Experience: conversations about the ideas that make us feel a tribal devotion to the things we love. This one’s about: Lemonade stands. How does the kid in Steve’s neighborhood need to rethink his approach to providing flavored hydration?...
Alternatives to Filming
Sam Oddo, Creative Director, offers practical advice for creating video content in a time of social distancing. By now, you’ve heard this a thousand times: COVID-19 has caused chaos around the globe, re-defining the concept of “normalcy” for everyone – brands...
Best Practices for Designing a Blog
Matt DeVille, VP of Digital, talks about UX best practices for blogs. Blogging. What a wonderful word. Nowadays, we take blogging for granted, but many of us can remember the pre-blog days of the web. Blogging helped democratize the web, and while many blogs are just...
The Design of Experience:
Developing Brand Mindfulness
Welcome to the Design of Experience: conversations about the ideas that make us feel a tribal devotion to the things we love. This one’s about: Being stuck in a moment with Bono and robot voices defining Ikigai. Executives recognizing and navigating change. The roots...
The Design of Experience:
The Mindful Brand
Welcome to the Design of Experience: conversations about the ideas that make us feel a tribal devotion to the things we love. This one's about: That trendy mindfulness thing, the moment of the Kodak moment, and rainbow unicorn soft-serve. What is the common trait of...
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thought leadership
Thoughts, opinions, education...things that will make your professional life better.
1
podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
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news
The latest happenings within and around the agency.
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culture
Employee and office musings. Usually humorous, always feel-good.