The Design of Experience:
Developing Brand Mindfulness

Welcome to the Design of Experience: conversations about the ideas that make us feel a tribal devotion to the things we love.

This one’s about: Being stuck in a moment with Bono and robot voices defining Ikigai. Executives recognizing and navigating change. The roots of mindfulness and what businesses and market leaders can learn from it. Ralph Waldo Emerson, concentric circles, Zen Buddhism, sales pitches… How can you move into different modes of operation based on shifting realities? Today, Steve, Matt, and Emily discern what Brand Mindfulness is and what it isn’t.

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