thought leadership
Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
B2B Video Production 101: What Every Marketer Needs to Know
It's Showtime! You’re a CMO, head of brand, or internal marketer for a B2B company. Your CEO has an announcement, there’s a product launch, or maybe a brand refresh. Whatever the case, it’s time for a video to capture the moment and tell the world: we are trusted, we...
B2B Video Production 101: What Every Marketer Needs to Know
It's Showtime! You’re a CMO, head of brand, or internal marketer for a B2B company. Your CEO has an announcement, there’s a product launch, or maybe a brand refresh. Whatever the case, it’s time for a video to capture the moment and tell the world: we are trusted, we...
Employee Profile: Age against the machine
As part of our ongoing employee spotlight series, Fifteen4 will be profiling the employees in our office who inspire us. Today, meet Senior Account Manager, Stephen Deitz. Stephen Deitz knows how to spell “plaid” correctly. For a while, he just chose not to. Owning a...
Don’t read this if you want a quick fix for your brand
Ryan Hall, Fifteen4's Director of Brand Strategy, shares why there is no such thing as a quick fix for a brand, but the dreaded "P-Word" (process), when done right, will become your dollar bill, with both destination and decisiveness falling out of the vending machine...
Employee Profile: A tale of new cities
As part of our ongoing employee spotlight series, Fifteen4 will be profiling the employees in our office who inspire us. Today, meet VP of Account & Business Operations, Jennifer Espinosa. Jennifer Espinosa came to Baltimore from Chicago. But it’s clear that a...
Employee Profile: Home is where the action is
As part of our ongoing employee spotlight series, Fifteen4 will be profiling the employees in our office who inspire us. Today, meet Producer Kara Smolenyak. As a producer, and a globetrotter, Kara Smolenyak knows how to stay on the move. It’s Friday at Fifteen4, and...
Creative Managers: Lead from your personality, not with your personality
To continue his Creative Managers series, Steve Smallman, CEO and co-founder, shares why the need for clear vision casting never goes away, but the place it comes from needs to change as an organization grows. When you launch a startup, or step into a new role–anytime...
Employee Profile: “I need to make cool stuff.”
As part of our ongoing employee spotlight series, Fifteen4 will be profiling the employees in our office who inspire us. Today, meet Graphic Designer Lauren Simmons. Lauren Simmons is driven by exploration, education, and mountains covered in snow. Lauren Simmons is...
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thought leadership
Thoughts, opinions, education...things that will make your professional life better.
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bookbytes
A series of quick takes on the books shaping our thinking. Not summaries, just sparks.
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podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
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news
The latest happenings within and around the agency.
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culture
Employee and office musings. Usually humorous, always feel-good.