thought leadership
Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
Rushing the Creative Process: What It Really Costs
It’s a familiar scenario: the deadline moved up, the budget got tighter, or a new priority landed in your inbox—yesterday. Suddenly, what started as a strategic creative initiative turns into a race against the clock. We get it. Deadlines are real. Timelines matter....
Rushing the Creative Process: What It Really Costs
It’s a familiar scenario: the deadline moved up, the budget got tighter, or a new priority landed in your inbox—yesterday. Suddenly, what started as a strategic creative initiative turns into a race against the clock. We get it. Deadlines are real. Timelines matter....
The Design of Experience: Diving into Digital
Welcome to the Design of Experience: conversations about the ideas that make us feel a tribal devotion to the things we love. This one’s about: The formative powers of Pacman, the ROI of custom shoelaces, and Amazon as a digital gateway drug. In an age where...
Making waves: Fifteen4 rides into summer with seven new clients, Baltimore and beyond
With 2019 halfway over, we’re taking a moment at Fifteen4—a Baltimore-based full-service creative agency—to celebrate our successes so far this year. We’re thrilled to announce that we have added a number of new clients, both regionally and nationally, who have...
The Design of Experience: Common Threads
Welcome to the Design of Experience: conversations about the ideas that make us feel a tribal devotion to the things we love. This one’s about: Abercrombie and Fitch perfume warfare, The Disney World Underground, and the marketing power of the men’s bathroom floor....
Announcing Our New Marketing Podcast: The Design of Experience
Finally, a Marketing Podcast for Humans! We are thrilled to announce the launch of our new marketing podcast, The Design of Experience. Does the world need another marketing podcast? We asked ourselves that very question and guess what? The answer was a resounding...
How Our Baltimore Animation Team Kicked Ass in New York and Philly
That’s right. The Fifteen4 animation team, a crucial group within our Baltimore agency, won a District 2 Gold ADDY for Ciena's The Adaptive Network launch video. And that means beating out some pretty great work from agencies in New York and Philadelphia. Check out...
Crafting the right branding message without breaking your back
Justin Klugh, one of Fifteen4's copywriters, shares with it's better to have an idea of who you are as a writer before you help a client figure out who they are (after all, crafting the right branding message makes all the difference). I was standing between two x-ray...
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thought leadership
Thoughts, opinions, education...things that will make your professional life better.
1
bookbytes
A series of quick takes on the books shaping our thinking. Not summaries, just sparks.
2
podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
3
news
The latest happenings within and around the agency.
4
culture
Employee and office musings. Usually humorous, always feel-good.