thought leadership
Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
Beyond Different: Your B2B Brand’s Yearbook Moment
What makes you different? Now, what makes you exceptional? This might feel like Brand 101, but these are some of the most important questions you can ask yourself about your B2B brand. Differentiation versus distinction is a conversation that might raise...
Beyond Different: Your B2B Brand’s Yearbook Moment
What makes you different? Now, what makes you exceptional? This might feel like Brand 101, but these are some of the most important questions you can ask yourself about your B2B brand. Differentiation versus distinction is a conversation that might raise...
Creative Managers: Lead from your personality, not with your personality
To continue his Creative Managers series, Steve Smallman, CEO and co-founder, shares why the need for clear vision casting never goes away, but the place it comes from needs to change as an organization grows. When you launch a startup, or step into a new role–anytime...
Employee Profile: “I need to make cool stuff.”
As part of our ongoing employee spotlight series, Fifteen4 will be profiling the employees in our office who inspire us. Today, meet Graphic Designer Lauren Simmons. Lauren Simmons is driven by exploration, education, and mountains covered in snow. Lauren Simmons is...
Employee Profile: Show and tell
As part of our ongoing employee spotlight series, Fifteen4 will be profiling the employees in our office who inspire us. Today, meet Graphic Designer Kristen Mallory. Graphic designer Kristen Mallory builds narratives image by image. Show; don’t tell. Show; don't...
And how does that make you feel? The design of digital experiences
Emily Wolf, web designer, shares why digital experiences must be crafted with just as much thoughtfulness and intention as our in-person, day-to-day experiences (not just left to chance). The design of the online store you made a purchase from this morning is no...
Employee Profile: Hungry like the Wolf
As part of our ongoing employee spotlight series, Fifteen4 will be profiling the employees in our office who inspire us. Today, meet Web Designer Emily Wolf. Banana bread. Yoga poses. Fifteen4 web designer Emily Wolf is always ready to share. Office food can be a...
Fifteen4 brings home the hardware at this year’s Baltimore ADDYs
Fifteen4, a Baltimore full-service creative agency, was named the winner in nine different categories at the American Advertising Federation’s Baltimore ADDY Awards on March 7th at the B&O Railroad Museum. The ADDY Awards are an annual event held to recognize...
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thought leadership
Thoughts, opinions, education...things that will make your professional life better.
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podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
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news
The latest happenings within and around the agency.
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culture
Employee and office musings. Usually humorous, always feel-good.