thought leadership
Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
What makes a brainstorm Click? Lessons from the Inside.
Brainstorms get a reputation for being spontaneous, off-the-cuff idea parties, and sure, sometimes they are. But if you’ve ever run one, especially for a high-stakes project with nuanced audiences and a picky strategy to follow, you know the truth: There’s way more...
What makes a brainstorm Click? Lessons from the Inside.
Brainstorms get a reputation for being spontaneous, off-the-cuff idea parties, and sure, sometimes they are. But if you’ve ever run one, especially for a high-stakes project with nuanced audiences and a picky strategy to follow, you know the truth: There’s way more...
The Design of Experience:
The Mindful Brand
Welcome to the Design of Experience: conversations about the ideas that make us feel a tribal devotion to the things we love. This one's about: That trendy mindfulness thing, the moment of the Kodak moment, and rainbow unicorn soft-serve. What is the common trait of...
How to Structure Your Creative Process
Fellow marketers: have you ever had a project go wrong? Have you ever felt like your process is wonky? As creatives, the team at Fifteen4 has tried multiple ways to make creative happen. We believe we have landed on a process that works. As a follow-up to Casey Hawes’...
Adapting Your Brand to the Moment
Before you even start reading, we need to be straightforward with you: adapting your brand to the moment cannot be solved in three easy steps. This article will not give you a quick-fix to the moment we are all in because we don’t believe there is a lasting quick-fix...
The creative process is a fish
The process involved in creating creative* can sound like a subjective one. You might picture a gaggle of artists smoking cigarettes (or the like) throwing colors and shapes at a wall, making decisions based on feelings or personal taste. Now that’s FINE for fine...
Design 101: What is a Grid?
Matt DeVille, VP of Digital, meditates on the nature of grid systems in design. If you’ve ever driven in a city that’s neatly divided into quadrants and subdivided by an orderly arrangement of streets that adhere to the four cardinal points, you’ve experienced the...
Holistic Brand Experiences: It’s All in the Details
Recently I went to a new exercise studio and a small detail caught my eye amidst the surrounding minimalist, Scandanavian-inspired interior: a bottle of EO Products lavender hand sanitizer quietly sitting on the counter next to the door. In an age where it’s...
explore by topic
thought leadership
Thoughts, opinions, education...things that will make your professional life better.
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bookbytes
A series of quick takes on the books shaping our thinking. Not summaries, just sparks.
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podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
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news
The latest happenings within and around the agency.
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culture
Employee and office musings. Usually humorous, always feel-good.