Welcome to the Design of Experience: conversations about the ideas that make us feel a tribal devotion to the things we love.
This one’s about: Cathead whimsy, avant-garde food establishments, and a nerdy J.K. Simmons. Why is humor so disarming and connective? How do you find the right kind of humor for a brand? Today, Steve, Emily, and Creative Director of Animation, Ryan Thurber, discuss the brilliance and timelessness of humor in the brand experience.
Resources referenced in this episode:
- Fifteen4: Animation reel
- Artist: Yayoi Kusama
- Artist: Ed Ruscha
- Artist: Andy Warhol
- Bruce Cockburn: Humans, Fascist Architecture
- Ryan O’Leary: How 3 Consumer Brands Use Humor to Create Memorable Brand Experiences
- Fifteen4: The Adaptive Network video
- Bankwest: Halo Payment ring commercial
- Brian Regan: Pop-Tarts
- Brian Regan: Reading