Welcome to the Design of Experience: conversations about the ideas that make us feel a tribal devotion to the things we love.

This one’s about: Cathead whimsy, avant-garde food establishments, and a nerdy J.K. Simmons. Why is humor so disarming and connective? How do you find the right kind of humor for a brand?  Today, Steve, Emily, and Creative Director of Animation, Ryan Thurber, discuss the brilliance and timelessness of humor in the brand experience.

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