thought leadership
Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
Before You Go Live, Go Rehearse
The Playbook for a Smooth Live Stream In a previous blog, we talked about the value of rehearsing before a live virtual event. Can you go live “cold turkey"? Sure. But why gamble? Rehearsals are where corporate, creative, and technical teams smooth out the inevitable...
Before You Go Live, Go Rehearse
The Playbook for a Smooth Live Stream In a previous blog, we talked about the value of rehearsing before a live virtual event. Can you go live “cold turkey"? Sure. But why gamble? Rehearsals are where corporate, creative, and technical teams smooth out the inevitable...
Finding Your Way In with Justin Klugh
This one’s about: baseball, complicated storylines and huge worlds made out of LEGOS, and the importance of mentors. Fighting the good fight in the name of Narrative, Narratology, and — if you will — Wordology. How does one decide to pursue the glory of copywriting?...
Is Code Dead?
In a recent post, I posed the question “Is WordPress Dead?” I was quick to answer no. I’m back with another question, which is more difficult to answer, in my humble opinion. First, a little history I started designing and building websites in 2000. At the time, this...
How to Interview in the 21st Century
Now 150% better with the addition of relevant musical selections sprinkled throughout the post, for your entertainment! Usually I blog about UX or WordPress or other things that interest me, like B2B2C. Today, I want to talk about interviewing. Why? Lately, I’ve been...
Let’s Find Some New Words to Use When We Talk About Your Brand
Sure, you’re innovative. But if you’re so innovative, why are you still using the word “innovative?” All of its power has been taken by motivational posters and About Us pages. “Innovative” no longer means “creating new and different things.” It means “we needed...
What Does it All Mean? Inside the World of Design with Casey Hawes
This one’s about: The golden age of Nintendo, Reebok Pumps, TMNT, and GI Joe. Vinyl may be final, but do album covers mean anything anymore? How do the interests and hobbies we have as youngsters inform what career choices we make? And more importantly, how many pairs...
The Box Talk
[embed_guy source="https://player.vimeo.com/video/457097931"] Look, we get it. You’re creative. You have an art degree. You wear a fun hat. You have thoughts about “Devs.” And nobody is going to put you in a box. Marketing is a space in which creative people can...
explore by topic
thought leadership
Thoughts, opinions, education...things that will make your professional life better.
1
bookbytes
A series of quick takes on the books shaping our thinking. Not summaries, just sparks.
2
podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
3
news
The latest happenings within and around the agency.
4
culture
Employee and office musings. Usually humorous, always feel-good.