Welcome to the Design of Experience: conversations about the ideas that make us feel a tribal devotion to the things we love.

This one’s about: Anthropomorphism and hot dogs. The psychology of sounds. Grating voices. The joy of the jingle. Why have jingles fallen out of favor? Will they regain their former glory or continue to be a form of self-parody? Today, Steve, Matt, and Josh discuss the rise and fall of jingles in advertising and riff on the importance of mnemonic branding.

Resources referenced in this episode:


Liberty Mutual
My Bologna has a First Name
I’d Love to be an Oscar Mayer Weiner
Armor Hotdogs
Wonder Bread
Burger King: Have it Your Way
McDonald’s: You Deserve a Break Today
KFC: Get a Bucket of Chicken
Cotton: (Aaron Neville)

Mnemonic Branding

Windows 95
Mac Startup Sound


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