thought leadership
Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
No, But: The Boundary That Builds Trust.
Listen, I don’t care who you are, where you live, or what you do—no one likes to hear the word “no.” “No” is a boundary. Sometimes it’s necessary, grounding us in reality. Other times, it’s a roadblock that shuts things down too quickly. After 10 years in the...
No, But: The Boundary That Builds Trust.
Listen, I don’t care who you are, where you live, or what you do—no one likes to hear the word “no.” “No” is a boundary. Sometimes it’s necessary, grounding us in reality. Other times, it’s a roadblock that shuts things down too quickly. After 10 years in the...
Strategic Growth: Leveraging Traction in Marketing
#F4BookBytesOur team compresses the wisdom and actionable inspiration gleaned from a variety of professional and creative books into bite-sized chunks as they pertain to the business, marketing, and communication challenges our colleagues and clients face. At some...
Using Video for Recruiting
Let’s keep humans hiring humans. In the era of AI voiceovers, chatbots, and the race toward automation, what your brand really needs is some good ole HUMANIZATION. Gen-u-wine, real-life people, talking to real-life people. That’s right, if you’re a large tech company,...
Maximizing Your Video Budget
So your CMO has laid down the law, and the CFO backs her up. You have your video budget, now go–work some miracles with it. You’re a VP of Marketing, Director of Brand, or the head of a marketing team, and you–– like everyone else–– have finite resources at your...
Master the DEMI Model for Marketing Success
It’s fast, it’s easy to use, it’s the marketing tool of the next millennium! Okay, it’s not, and it isn’t even a real word. But here’s another axiom born in the fires of Fifteen4 that we think is pretty effective. It started as a quick way for us to remind our account...
Why race to the bottom when you can climb to the top?
We get it. Marketing budgets are shrinking. You've got pressure from your bosses to provide more with less. You’re probably tempted to choose vendors and initiate projects with a close eye on what it’s going to cost you in terms of dollars. But there are other ways...
Let’s talk about scope creep
Let’s talk about scope creep. It’s not the latest villain in a summer superhero movie, but it can be just as menacing to your projects. Scope creep happens when everybody THINKS they’ve agreed on what they wanted at the start of a project, but then, like that one...
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thought leadership
Thoughts, opinions, education...things that will make your professional life better.
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bookbytes
A series of quick takes on the books shaping our thinking. Not summaries, just sparks.
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podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
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news
The latest happenings within and around the agency.
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culture
Employee and office musings. Usually humorous, always feel-good.