thought leadership

Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”

Branding, AI, and Empathy: 2 days at the 2025 Brand New Conference

Thought Leadership

Conference Overview: A Shift in the Conversation The 2025 Brand New Conference kicked off in Pittsburgh, bringing together some of the most curious and provocative minds in branding and design. Hosted by the creative duo behind UnderConsideration and the Brand New...

Branding, AI, and Empathy: 2 days at the 2025 Brand New Conference

Build a Moat: Use the 7 Powers to Drive Strategy

bookbyte, Thought Leadership

Every day I bump my way through Baltimore encased in a mobile box of aluminum and rubber, so numb to my surroundings that I can’t remember one such journey from the next, regardless of where I went or when it happened. The only distinguishing feature on these slogs...

what is Value-Based Pricing?

Thought Leadership

We talked about scope creep in a previous installment of this series. I mention it again because scope creep happens when you, the client, want newly defined value from the work being delivered without adding to the value you’re providing to your vendor. This is a...

Employer Branding for Recruitment Marketing

Thought Leadership

Want to be the apple of your talent’s eye? Check your Employer Brand! In today's talent market, even with recent hiring slowdowns, you can’t just “build it” and hope “they will come.” In other words, it's not enough to just post job listings and wait for qualified...

Storytelling with Product Videos: how to communicate both the brand and the product

Thought Leadership

You’re a start-up, a SaaS company, or any other type of tech org that has products, managed services, or infrastructure that can help your customers. Along with the normal volume of white papers, website updates, and webinars, current video content should be a...

Empathy in Action: How Creative Confidence Drives Our Process

bookbyte, Thought Leadership

#F4BookBytesOur team compresses the wisdom and actionable inspiration gleaned from a variety of professional and creative books into bite-sized chunks as they pertain to the business, marketing, and communication challenges our colleagues and clients face. There are a...

Authenticity in B2B Branding

Thought Leadership

Building trust and connections is crucial for B2B brands. We’ve all been throwing around the word “authenticity.” Maybe the word should be “trustability.” And whether or not your brand can achieve this begins with a question you—really, your company—has to ask...

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