thought leadership
Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
A Message from Fifteen4 Creative
Late last night (Monday, November 10, 2025), the Hampden building we share, affectionately known within the community as The Castle, experienced a 3-alarm fire. We’re extremely grateful to report that our entire team is safe, no injuries were reported, and our...
A Message from Fifteen4 Creative
Late last night (Monday, November 10, 2025), the Hampden building we share, affectionately known within the community as The Castle, experienced a 3-alarm fire. We’re extremely grateful to report that our entire team is safe, no injuries were reported, and our...
Two Decades of Fifteen4 and The Five Dysfunctions
There was a time, fairly long ago, when I worked at a large organization that did not foster teamwork (for the sake of protecting the innocent I am not going to name the organization and you are not allowed to seek it out on my LinkedIn profile). There were great...
Fifteen4: The Origin Story
Fifteen4 is 20 years old! And while we don’t want to make you too sick of hearing this, we are going to celebrate for more than a minute. Many clients over the years have asked us where the name came from and what it means. In 2004, our family lived in a row-house in...
Build a Moat: Use the 7 Powers to Drive Strategy
Every day I bump my way through Baltimore encased in a mobile box of aluminum and rubber, so numb to my surroundings that I can’t remember one such journey from the next, regardless of where I went or when it happened. The only distinguishing feature on these slogs...
what is Value-Based Pricing?
We talked about scope creep in a previous installment of this series. I mention it again because scope creep happens when you, the client, want newly defined value from the work being delivered without adding to the value you’re providing to your vendor. This is a...
Employer Branding for Recruitment Marketing
Want to be the apple of your talent’s eye? Check your Employer Brand! In today's talent market, even with recent hiring slowdowns, you can’t just “build it” and hope “they will come.” In other words, it's not enough to just post job listings and wait for qualified...
Storytelling with Product Videos: how to communicate both the brand and the product
You’re a start-up, a SaaS company, or any other type of tech org that has products, managed services, or infrastructure that can help your customers. Along with the normal volume of white papers, website updates, and webinars, current video content should be a...
explore by topic
thought leadership
Thoughts, opinions, education...things that will make your professional life better.
1
bookbytes
A series of quick takes on the books shaping our thinking. Not summaries, just sparks.
2
podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
3
news
The latest happenings within and around the agency.
4
culture
Employee and office musings. Usually humorous, always feel-good.