thought leadership
Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
Through the Lens: A Closer Look at Project Management at Fifteen4
When you think about a creative agency, project management probably isn’t the first thing that comes to mind. Maybe it’s video, branding, UX, or motion design. But behind every seamless delivery, every on-time launch, and every client call that ends with, “Wow, you...
Through the Lens: A Closer Look at Project Management at Fifteen4
When you think about a creative agency, project management probably isn’t the first thing that comes to mind. Maybe it’s video, branding, UX, or motion design. But behind every seamless delivery, every on-time launch, and every client call that ends with, “Wow, you...
Let’s talk about scope creep
Let’s talk about scope creep. It’s not the latest villain in a summer superhero movie, but it can be just as menacing to your projects. Scope creep happens when everybody THINKS they’ve agreed on what they wanted at the start of a project, but then, like that one...
Got BANT?
More than an acronym, B.A.N.T. was a sales methodology originally developed by IBM to help their team prioritize leads and opportunities for the company. There are a ton of resources available on this method, but here’s the TL;DR version. Unless your target has...
you just got acquired?!
If there are two words that describe the dynamic, supercharged atmosphere of 21st Century business it’s these: Private Equity. If your company has matured beyond a start-up but isn’t large enough to go public, there’s a good chance you’ve either been acquired by a PE...
5 interview best practices
Ah, the talking head video. It was all the rage in 2005, as the world thrilled to the sight of interview and direct address videos populating corporate websites around the globe. Twenty years later they don’t feel quite as novel, but they’re still incredibly useful....
brand mindfulness
Over the past few years, the word ‘mindfulness’ has been a trending term on our social media channels, in podcasts, celebrity interviews, and maybe even during our IRL (that’s ‘in real life,’ for the over-40 crowd) conversations. But what does it actually mean?...
Navigating a Multi-Vendor Landscape
Remember the good old days when your marketing team only had one agency relationship to manage? We don’t either - that was a long time ago! For most in-house teams, managing numerous agencies has been the norm for years. Some of our larger clients employ different...
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thought leadership
Thoughts, opinions, education...things that will make your professional life better.
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podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
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news
The latest happenings within and around the agency.
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culture
Employee and office musings. Usually humorous, always feel-good.