As we continue to into 2025, it’s clear that more and more brands are embracing the power of testimonials to promote their products and services. And for good reason.
Pound for pound, few marketing tools can rival the effectiveness of a heartfelt testimonial. Hearing directly from a satisfied customer about how much they love your product, the exceptional experience you provided, or the results you delivered resonates deeply with buyers—both emotionally and intellectually.
Here are some of the ways we’re helping our B2B Tech and SaaS clients leverage testimonials to elevate their marketing efforts:
Remote Testimonials
Using proprietary software, we’ve mastered the art of recording testimonials remotely. By leveraging AI tools to enhance video and audio quality, integrating branded motion design, incorporating visuals like photography and video b-roll, and adding music, we create cost-effective testimonial videos at scale. While these videos may not have the highest production value, the authenticity of the customer’s response shines through—all from the comfort of their armchair.
In-Person Productions
Our in-person productions are the gold standard for testimonials, allowing us to connect directly with clients and their customers onsite. While this is a higher-tier offering that requires a larger investment, it adds significant value by delivering unmatched quality and impact. By collaborating with clients in advance, our directors arrive prepared with themes, topics, and key messaging points to guide interviews. From user experience and product-specific insights to brand recommendations, we capture it all. While only a fraction of the footage might make it into a short-form testimonial, we ensure plenty of additional content is available for future use.
Social Reels, Ads, and Posts
We maximize the value of our in-person productions by repurposing captured content across social channels. From OTT streaming ads on platforms like Hulu to Meta reels, YouTube ads, and LinkedIn carousels, we create dynamic content that resonates. In addition to these efforts, we’ve crafted full-blown campaigns on Reddit, developed content for paid promotions that drive tangible customer movement, and designed innovative treatments tailored to specific social platforms. Our team has also created motion design templates to streamline the production of high-quality, engaging content. By collaborating with clients, we’ve extracted quotes and stills from customer interviews and transformed them into visually striking motion design assets. For OTT ads, we’ve re-cut testimonial footage, wrapped it in branded motion design, and incorporated QR codes, making it easy for audiences to navigate back to your website or landing page.
Don’t have money for a full-blown production? Even a simple quote and single photograph is enough for us to create a great testimonial treatment. These comprehensive efforts in the social space have consistently created real impact for our clients.
The Year of Competition
2025 is shaping up to be a fiercely competitive year. If you’re in the B2B Tech and SaaS space and looking to convince buyers that your brand is the clear choice, don’t underestimate the power of testimonial content. It’s a proven way to elevate your brand, inspire your sales team, and build that ever-elusive brand love with your customers. After all, who doesn’t enjoy seeing themselves on camera?