The 80/20/20/80 Rule

The 80/20/20/80 Rule

The distinction between B2C and B2B marketing is a heavily covered topic across the marketing content sphere. A Google search of ‘the difference between B2B and B2C marketing’ yields content written by sources from LinkedIn to Hubspot to the U.S. Chamber of Commerce....
We’re not in business to make money.

We’re not in business to make money.

Steve Smallman, CEO and co-founder, challenges us with a unique question: “Are you in business to make money or are you making money to stay in business?” We all have the opportunity to engage in business for good.  Say what??? Money is ok. Ok, it’s pretty...