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  • Our Approach
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Let’s Find Some New Words to Use  When We Talk About Your Brand

Let’s Find Some New Words to Use When We Talk About Your Brand

by jklugh | Oct 28, 2020 | Thought Leadership

Sure, you’re innovative. But if you’re so innovative, why are you still using the word “innovative?” All of its power has been taken by motivational posters and About Us pages. “Innovative” no longer means “creating new and different things.” It means “we needed...

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