Grunt Work, Gone: How AI Fuels B2B Creativity

Ok, it’s truth time. If you’re a marketer in the B2B SaaS or tech space, you’re up against serious challenges. Your products are complex, your sales cycles drag on forever, and your buyers? They want everything customized to a T. Oh, and you’re expected to shout your innovation from the rooftops—faster and cheaper than ever. Fun, right? Not really, but this is the reality we all operate in.

Here’s the thing: video and animation aren’t just shiny extras. They’re the secret weapons you need to simplify the complex, grab attention, and show why your product is the best solution out there. But let’s be honest: creating enough high-quality content to keep up can feel impossible.

That’s where AI comes in.

If you’re like me, you’ve been flooded with marketers, filmmakers, and other pseudo AI evangelists who have been prompting themselves into your LinkedIn, Meta, and TikTok feeds. Yes, AI is the most important technological development in decades, maybe even EVER, but it’s already gotten a little tiresome. Generative AI is flashy and sexy, but is it the most important tool to enhance your B2B marketing efforts? Probably not, at least for a while.

Here’s my unpopular opinion: a lot of the creative process isn’t all that creative.

There’s a ton of grunt work—technical, boring, and repeatable—that has to happen before you get to the fun parts, like crafting killer edits, sliding keyframes, and making magic.

AI? It’s a game-changer for the grunt work.

We use AI to streamline those tedious tasks, freeing us up to focus on what really matters: creating content that moves the needle for our clients and thinking strategically about their brands. That means faster turnarounds, smarter budgets, and work that stands out.
Not all video content needs to be a cinematic masterpiece. But some of it does. Prestige creative work builds brand trust and sets you apart from competitors. It’s not cheap, but it’s worth it when done right.

Sometimes, though, you just need volume. AI helps us deliver high-quality content at scale, quickly, and cost-effectively, without sacrificing creativity.

By integrating AI into our video and animation workflow, we deliver smarter, faster, and better. Whether you need prestige, creative, or high-volume production, we’ve got you covered.

The AI landscape is evolving at warp speed, and we’re committed to staying ahead of the curve. We’re not chasing shiny objects—we’re strategically assessing each advancement to understand how it can meaningfully improve the creative solutions we deliver for our clients.
Tired of the hype around AI without results to back it up? Let’s talk. In the video and animation practices at Fifteen4, we use AI to do what it does best—so we can do what we do best: crafting stories that make an impact.