#F4BookBytesOur team compresses the wisdom and actionable inspiration gleaned from a variety of professional and creative books into bite-sized chunks as they pertain to the business, marketing, and communication challenges our colleagues and clients face. At some...
Let’s keep humans hiring humans. In the era of AI voiceovers, chatbots, and the race toward automation, what your brand really needs is some good ole HUMANIZATION. Gen-u-wine, real-life people, talking to real-life people. That’s right, if you’re a large tech company,...
So your CMO has laid down the law, and the CFO backs her up. You have your video budget, now go–work some miracles with it. You’re a VP of Marketing, Director of Brand, or the head of a marketing team, and you–– like everyone else–– have finite resources at your...
It’s fast, it’s easy to use, it’s the marketing tool of the next millennium! Okay, it’s not, and it isn’t even a real word. But here’s another axiom born in the fires of Fifteen4 that we think is pretty effective. It started as a quick way for us to remind our account...
We get it. Marketing budgets are shrinking. You've got pressure from your bosses to provide more with less. You’re probably tempted to choose vendors and initiate projects with a close eye on what it’s going to cost you in terms of dollars. But there are other ways...
Let’s talk about scope creep. It’s not the latest villain in a summer superhero movie, but it can be just as menacing to your projects. Scope creep happens when everybody THINKS they’ve agreed on what they wanted at the start of a project, but then, like that one...
More than an acronym, B.A.N.T. was a sales methodology originally developed by IBM to help their team prioritize leads and opportunities for the company. There are a ton of resources available on this method, but here’s the TL;DR version. Unless your target has...
If there are two words that describe the dynamic, supercharged atmosphere of 21st Century business it’s these: Private Equity. If your company has matured beyond a start-up but isn’t large enough to go public, there’s a good chance you’ve either been acquired by a PE...
Ah, the talking head video. It was all the rage in 2005, as the world thrilled to the sight of interview and direct address videos populating corporate websites around the globe. Twenty years later they don’t feel quite as novel, but they’re still incredibly useful....
Over the past few years, the word ‘mindfulness’ has been a trending term on our social media channels, in podcasts, celebrity interviews, and maybe even during our IRL (that’s ‘in real life,’ for the over-40 crowd) conversations. But what does it actually mean?...