B2B Video Production 101: What Every Marketer Needs to Know

It’s Showtime!

You’re a CMO, head of brand, or internal marketer for a B2B company. Your CEO has an announcement, there’s a product launch, or maybe a brand refresh. Whatever the case, it’s time for a video to capture the moment and tell the world: we are trusted, we are innovative.

Many clients reach this stage and ask, “What’s next?” No worries—here are the most common questions about planning and executing a B2B video production.

What Does the Process Look Like?

Video production happens in three stages:

Pre-Production: A great story starts with a solid plan—scripting, location scouting, talent selection, and logistics.

Production: Lights, camera, action! This is where we bring your vision to life, capturing the content that tells your story.

Post-Production: Our editors shape the final piece—cutting, mixing, grading, and delivering a polished narrative fit for the silver screen.

What Happens on a Shoot Day?

A standard shoot day runs 10 hours from crew arrival to departure, including a lunch break. Crews typically need 1-2 hours to set up and 1.5 hours to pack out, leaving around 6-7 hours of filming time. The exact schedule depends on production complexity and setup changes.

How Long Does Planning Take?

In a pinch, we can mobilize in 48 hours, but 1-2 weeks is the norm. Complex productions—international shoots, actors, animals, specialized gear—may need more time. We’ll align with your deadlines to ensure everything runs smoothly.

What Can I Capture in a Day?

Output depends on goals and budget.

• Scripted content moves slower, especially with actors or intricate scenes.
• Interviews? We can film 5-8 in a day, assuming minimal location changes.
• Piggybacking: Combine video with photography for more content with marginal extra cost.

How Does Crew Size Impact My Video?

Crew size is a balance of budget and production quality:

• Larger crews = Faster pace, more specialized roles, higher production polish.
• Smaller crews = More flexibility, but roles overlap, slowing production slightly.

We tailor your production plan to maximize value based on your needs.

What Do I Need to Provide?

We handle logistics, but we’ll need your help with:

• Talent info: Names, titles, scheduling constraints.
• Location details: Access, security, parking, lighting control.
• Onsite contact: Someone to assist on the production day.

Relax, We’ve Got This!

Productions are complex, but our team makes the process smooth, strategic, and—yes—fun.

Have more questions?

Let’s talk and make cinematic gold together.

3, 2, 1… ACTION!