Fifteen4: The Origin Story

Fifteen4: The Origin Story

Fifteen4 is 20 years old! And while we don’t want to make you too sick of hearing this, we are going to celebrate for more than a minute. Many clients over the years have asked us where the name came from and what it means. In 2004, our family lived in a row-house in...
Using Video for Recruiting

Using Video for Recruiting

Let’s keep humans hiring humans. In the era of AI voiceovers, chatbots, and the race toward automation, what your brand really needs is some good ole HUMANIZATION. Gen-u-wine, real-life people, talking to real-life people. That’s right, if you’re a large tech company,...
Maximizing Your Video Budget

Maximizing Your Video Budget

So your CMO has laid down the law, and the CFO backs her up. You have your video budget, now go–work some miracles with it. You’re a VP of Marketing, Director of Brand, or the head of a marketing team, and you–– like everyone else–– have finite resources at your...
HydroPoint

HydroPoint

hydropoint efficiency meets innovation HydroPoint is an emerging leader in a niche field known as “hydropower asset refurbishment.” In order to humanize their brand and clarify a complex solution set, they asked Fifteen4 to refresh their brand and website through our...
Master the DEMI Model for Marketing Success

Master the DEMI Model for Marketing Success

It’s fast, it’s easy to use, it’s the marketing tool of the next millennium! Okay, it’s not, and it isn’t even a real word. But here’s another axiom born in the fires of Fifteen4 that we think is pretty effective. It started as a quick way for us to remind our account...