thought leadership

Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”

Award Season: Where Creativity Meets Impact

It's that time of year again – and no, I'm not talking about abandoned New Year's resolutions: empty treadmills at the gym, or dry January turned wet. I'm talking about award season in the creative industry, where agencies and clients unite to celebrate the year's...

Award Season: Where Creativity Meets Impact

Award Season: Where Creativity Meets Impact

It's that time of year again – and no, I'm not talking about abandoned New Year's resolutions: empty treadmills at the gym, or dry January turned wet. I'm talking about award season in the creative industry, where agencies and clients unite to celebrate the year's...

5 interview best practices

5 interview best practices

Ah, the talking head video. It was all the rage in 2005, as the world thrilled to the sight of interview and direct address videos populating corporate websites around the globe. Twenty years later they don’t feel quite as novel, but they’re still incredibly useful....

brand mindfulness

brand mindfulness

Over the past few years, the word ‘mindfulness’ has been a trending term on our social media channels, in podcasts, celebrity interviews, and maybe even during our IRL (that’s ‘in real life,’ for the over-40 crowd) conversations. But what does it actually mean?...

Navigating a Multi-Vendor Landscape

Navigating a Multi-Vendor Landscape

Remember the good old days when your marketing team only had one agency relationship to manage? We don’t either - that was a long time ago! For most in-house teams, managing numerous agencies has been the norm for years. Some of our larger clients employ different...

The 80/20/20/80 Rule

The 80/20/20/80 Rule

The distinction between B2C and B2B marketing is a heavily covered topic across the marketing content sphere. A Google search of ‘the difference between B2B and B2C marketing’ yields content written by sources from LinkedIn to Hubspot to the U.S. Chamber of Commerce....

What is a brand?

What is a brand?

It’s a simple question that we should all be able to answer by now. And yet we hear a surprising range of responses when we pose this question to others. A brand is not just a logo (we all know this) so what is it? We boil it down to two essential and related...

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thought leadership

Thoughts, opinions, education...things that will make your professional life better.

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podcast

Every episode of the branding world's greatest podcast: The Design of Experience.

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news

The latest happenings within and around the agency.

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culture

Employee and office musings. Usually humorous, always feel-good.

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