thought leadership

Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”

Branding, AI, and Empathy: 2 days at the 2025 Brand New Conference

Thought Leadership

Conference Overview: A Shift in the Conversation The 2025 Brand New Conference kicked off in Pittsburgh, bringing together some of the most curious and provocative minds in branding and design. Hosted by the creative duo behind UnderConsideration and the Brand New...

Branding, AI, and Empathy: 2 days at the 2025 Brand New Conference

Great UX = Happy Users, Bigger Profits, and Less Headaches

Thought Leadership

First impressions in the digital world happen in seconds, and UX isn’t just about aesthetics—it’s a business strategy. Companies that prioritize UX see lower acquisition costs, higher retention, and increased revenue. Forrester Research found that every dollar...

Grunt Work, Gone: How AI Fuels B2B Creativity

Thought Leadership

Ok, it’s truth time. If you’re a marketer in the B2B SaaS or tech space, you’re up against serious challenges. Your products are complex, your sales cycles drag on forever, and your buyers? They want everything customized to a T. Oh, and you’re expected to shout your...

Considering growth by acquisition?

Thought Leadership

Good for you! Depending on your industry, organic growth alone could leave you playing catch-up with your competitors. But speaking with our clients, I’ve also seen that while growth by acquisition can be an effective strategy for expanding market share, it comes with...

Manifesto Musings: Lessons I’m Still Learning from Win Without Pitching

Thought Leadership

PRACTITIONER It’s a big word, and one shared by the likes of Bob Ross, Marie Kondo, the Dalai Lama, and Bruce Lee. I wasn’t interested in becoming a practitioner of karate chops and fast fists, but as a thirty-something Creative Director looking to level up, the idea...

5 Corporate Video Trends That Actually Matter (Unlike Those Other Lists)

Thought Leadership

A new year is nearly upon us, and that means prediction and prognostication will be filling our LinkedIn feeds for the next few weeks. It’s a tired format but it works because in marketing, and life, we’re fundamentally terrified of being caught off guard by...

Communication & Effective Project Management

Thought Leadership

The Impact, the Importance, the Implications – of clear and effective communication in the vendor/client relationship for project management! How do you get the most out of your creative agency partner? When managing projects between vendors and clients, effective...

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