thought leadership

Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”

Communication & Effective Project Management

Communication & Effective Project Management

The Impact, the Importance, the Implications – of clear and effective communication in the vendor/client relationship for project management! How do you get the most out of your creative agency partner? When managing projects between vendors and clients, effective...

UX: The Human Experience

UX: The Human Experience

AI, AI, AI!!! In the age of AI, how do we keep designing experiences that are effective and, yes, enjoyable for humans? Why does effective UX still matter so much when you, the client, are designing a new website, web app, or interactive journey? The truth is as AI...

20 Years! Twenty years! Veinte Años!

20 Years! Twenty years! Veinte Años!

November 9, 2024 marked twenty years since Fifteen4 was officially incorporated as a business in the state of Maryland. Founded by my brother Steve and a young Howard County native named Kurt Dutra, Fifteen Four LLC was Baltimore’s first video production company...

Two Decades of Fifteen4 and The Five Dysfunctions

Two Decades of Fifteen4 and The Five Dysfunctions

There was a time, fairly long ago, when I worked at a large organization that did not foster teamwork (for the sake of protecting the innocent I am not going to name the organization and you are not allowed to seek it out on my LinkedIn profile). There were great...

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thought leadership

Thoughts, opinions, education...things that will make your professional life better.

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podcast

Every episode of the branding world's greatest podcast: The Design of Experience.

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news

The latest happenings within and around the agency.

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culture

Employee and office musings. Usually humorous, always feel-good.

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