thought leadership
you’ve entered area 15…a space designed for Fifteen4 news, advice, commentary, storytelling, and cryptozoological sightings. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, and they many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
Empathy in Action: How Creative Confidence Drives Our Process
#F4BookBytesOur team compresses the wisdom and actionable inspiration gleaned from a variety of professional and creative books into bite-sized chunks as they pertain to the business, marketing, and communication challenges our colleagues and clients face. There are a...
Empathy in Action: How Creative Confidence Drives Our Process
#F4BookBytesOur team compresses the wisdom and actionable inspiration gleaned from a variety of professional and creative books into bite-sized chunks as they pertain to the business, marketing, and communication challenges our colleagues and clients face. There are a...
What Does it All Mean? Inside the World of Design with Casey Hawes
This one’s about: The golden age of Nintendo, Reebok Pumps, TMNT, and GI Joe. Vinyl may be final, but do album covers mean anything anymore? How do the interests and hobbies we have as youngsters inform what career choices we make? And more importantly, how many pairs...
The Box Talk
[embed_guy source="https://player.vimeo.com/video/457097931"] Look, we get it. You’re creative. You have an art degree. You wear a fun hat. You have thoughts about “Devs.” And nobody is going to put you in a box. Marketing is a space in which creative people can...
How to Write Better Blog Posts
Start writing better brand content I’ve talked about creating a content calendar and establishing relevant content categories for your brand, but today we’re going to talk about how to write better content for your brand (to be used on any channel) by understanding...
Through the Lens with Sam Oddo
This one's about: The formative impact of Spielberg, Scorsese, and a father's love of film. The power of emotional storytelling and short-form content. How does a creative vision become tangible through a filmmaker's eyes? How does one craft something new and original...
Your Brand is Having a Moment
[embed_guy tag="figure" source="https://player.vimeo.com/video/457076741"] Moments. Life is made of them. From the forgettable to the pivotal; from waiting for the bus to the birth of your first born, they create the lives we’re living, the roads we go down, and the...
What is a Design Pattern?
In the early days of the web, design was a bit of a free-for-all. Grid systems, although used for centuries in print design, were non-existent. Early designers valued unique designs that highlighted a designer’s personality. As the web and devices have matured and...
explore by topic
thought leadership
Thoughts, opinions, education...things that will make your professional life better.
1
podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
2
news
The latest happenings within and around the agency.
3
culture
Employee and office musings. Usually humorous, always feel-good.