thought leadership

Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”

Attention Spans Are Short (And My Toddler Just Proved It)

Thought Leadership

I'm sitting at my kitchen table on a chilly Thursday afternoon, wrestling with the challenge of writing about video and animation while recovering from a family bout of Norovirus. Ms. Rachel's voice blares from the TV, my toddler punctuates the background noise with...

Attention Spans Are Short (And My Toddler Just Proved It)

Storytelling with Product Videos: how to communicate both the brand and the product

Thought Leadership

You’re a start-up, a SaaS company, or any other type of tech org that has products, managed services, or infrastructure that can help your customers. Along with the normal volume of white papers, website updates, and webinars, current video content should be a...

Empathy in Action: How Creative Confidence Drives Our Process

Thought Leadership

#F4BookBytesOur team compresses the wisdom and actionable inspiration gleaned from a variety of professional and creative books into bite-sized chunks as they pertain to the business, marketing, and communication challenges our colleagues and clients face. There are a...

Authenticity in B2B Branding

Thought Leadership

Building trust and connections is crucial for B2B brands. We’ve all been throwing around the word “authenticity.” Maybe the word should be “trustability.” And whether or not your brand can achieve this begins with a question you—really, your company—has to ask...

Strategic Growth: Leveraging Traction in Marketing

Thought Leadership

Using Video for Recruiting

Thought Leadership

Let’s keep humans hiring humans. In the era of AI voiceovers, chatbots, and the race toward automation, what your brand really needs is some good ole HUMANIZATION. Gen-u-wine, real-life people, talking to real-life people. That’s right, if you’re a large tech company,...

Maximizing Your Video Budget

Thought Leadership

So your CMO has laid down the law, and the CFO backs her up. You have your video budget, now go–work some miracles with it. You’re a VP of Marketing, Director of Brand, or the head of a marketing team, and you–– like everyone else–– have finite resources at your...

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