thought leadership

Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”

Attention Spans Are Short (And My Toddler Just Proved It)

Attention Spans Are Short (And My Toddler Just Proved It)

I'm sitting at my kitchen table on a chilly Thursday afternoon, wrestling with the challenge of writing about video and animation while recovering from a family bout of Norovirus. Ms. Rachel's voice blares from the TV, my toddler punctuates the background noise with...

Authenticity in B2B Branding

Authenticity in B2B Branding

Building trust and connections is crucial for B2B brands. We’ve all been throwing around the word “authenticity.” Maybe the word should be “trustability.”  And whether or not your brand can achieve this begins with a question you—really, your company—has to ask...

Using Video for Recruiting

Using Video for Recruiting

Let’s keep humans hiring humans. In the era of AI voiceovers, chatbots, and the race toward automation, what your brand really needs is some good ole HUMANIZATION. Gen-u-wine, real-life people, talking to real-life people. That’s right, if you’re a large tech company,...

Maximizing Your Video Budget

Maximizing Your Video Budget

So your CMO has laid down the law, and the CFO backs her up. You have your video budget, now go–work some miracles with it. You’re a VP of Marketing, Director of Brand, or the head of a marketing team, and you–– like everyone else–– have finite resources at your...

explore by topic

thought leadership

Thoughts, opinions, education...things that will make your professional life better.

1

podcast

Every episode of the branding world's greatest podcast: The Design of Experience.

2

news

The latest happenings within and around the agency.

3

culture

Employee and office musings. Usually humorous, always feel-good.

4