thought leadership

Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”

Award Season: Where Creativity Meets Impact

It's that time of year again – and no, I'm not talking about abandoned New Year's resolutions: empty treadmills at the gym, or dry January turned wet. I'm talking about award season in the creative industry, where agencies and clients unite to celebrate the year's...

Award Season: Where Creativity Meets Impact

Award Season: Where Creativity Meets Impact

It's that time of year again – and no, I'm not talking about abandoned New Year's resolutions: empty treadmills at the gym, or dry January turned wet. I'm talking about award season in the creative industry, where agencies and clients unite to celebrate the year's...

Fifteen4: The Origin Story

Fifteen4: The Origin Story

Fifteen4 is 20 years old! And while we don’t want to make you too sick of hearing this, we are going to celebrate for more than a minute. Many clients over the years have asked us where the name came from and what it means. In 2004, our family lived in a row-house in...

what is Value-Based Pricing?

what is Value-Based Pricing?

We talked about scope creep in a previous installment of this series. I mention it again because scope creep happens when you, the client, want newly defined value from the work being delivered without adding to the value you’re providing to your vendor. This is a...

Employer Branding for Recruitment Marketing

Employer Branding for Recruitment Marketing

Want to be the apple of your talent’s eye? Check your Employer Brand! In today's talent market, even with recent hiring slowdowns, you can’t just “build it” and hope “they will come.” In other words, it's not enough to just post job listings and wait for qualified...

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thought leadership

Thoughts, opinions, education...things that will make your professional life better.

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podcast

Every episode of the branding world's greatest podcast: The Design of Experience.

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news

The latest happenings within and around the agency.

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culture

Employee and office musings. Usually humorous, always feel-good.

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