thought leadership
you’ve entered area 15…a space designed for Fifteen4 news, advice, commentary, storytelling, and cryptozoological sightings. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, and they many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
Let’s talk about scope creep
Let’s talk about scope creep. It’s not the latest villain in a summer superhero movie, but it can be just as menacing to your projects. Scope creep happens when everybody THINKS they’ve agreed on what they wanted at the start of a project, but then, like that one...
Let’s talk about scope creep
Let’s talk about scope creep. It’s not the latest villain in a summer superhero movie, but it can be just as menacing to your projects. Scope creep happens when everybody THINKS they’ve agreed on what they wanted at the start of a project, but then, like that one...
WordPress 101: Should I Use a Page Builder?
I’ve worked with WordPress for a long time. I spent a good 7 years designing and building custom themes, during which time I saw the tool EVOLVE. While WordPress is not the most sophisticated CMS on the market, when you add quality plugins and custom functionality,...
Acceleration and Iteration
This one's about: Word '97 on a shiny disc, the creation of the New York Subway map, and the everlasting allure of an Eames chair. How has our creation of fast-paced workflows and iterations inside our workplaces affected our expectations and experiences outside our...
Revisiting Your Values
Sometimes, small changes you’re forced to make reveal bigger ones you may need to make. The last nine months have given all of us the chance to do a bit of reflecting and evaluation. Many companies, including ours, have had to navigate near-death experiences....
The Fifteen4 Holiday Special 2020
Run, Run, Rudolph! It's the most wonderful time of year, so the Fifteen4 team compiled all their favorite holiday tunes into a curated collection of holly jolly favorites for you to enjoy. From egg nog to snowball fights and gift-giving to festive lights, it's time to...
Finding Your Way In with Justin Klugh
This one’s about: baseball, complicated storylines and huge worlds made out of LEGOS, and the importance of mentors. Fighting the good fight in the name of Narrative, Narratology, and — if you will — Wordology. How does one decide to pursue the glory of copywriting?...
Is Code Dead?
In a recent post, I posed the question “Is WordPress Dead?” I was quick to answer no. I’m back with another question, which is more difficult to answer, in my humble opinion. First, a little history I started designing and building websites in 2000. At the time, this...
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thought leadership
Thoughts, opinions, education...things that will make your professional life better.
1
podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
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news
The latest happenings within and around the agency.
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culture
Employee and office musings. Usually humorous, always feel-good.