thought leadership

Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”

From C-Suite to C-SWEEEEET: Executive Tips for Virtual Events

Thought Leadership

C-Suite or C-SWEEEEET The former is a group we all know. They’re the visionaries, the strategists, the voices that move companies forward. The latter? Well, besides being a bad pun, it can be the reaction your audience has after watching them present at your next...

From C-Suite to C-SWEEEEET: Executive Tips for Virtual Events

feedback that actually helps: a client’s guide to clear, actionable direction

Thought Leadership

Let’s be honest: creative work thrives on clarity—and dies in the fog of vague feedback. If you’ve ever typed “Make it pop” or “It’s just missing something” into an email and hit send… don’t worry, you’re not alone. But we can do better. And better feedback doesn’t...

don’t fear the pivot: when scope changes are actually an opportunity

Thought Leadership

You’ve kicked off a project. The strategy’s locked in. Timelines are rolling. Everyone’s aligned. And then—something shifts. Maybe a new stakeholder weighs in. Or the product messaging evolves. Or feedback reveals an unexpected direction. Suddenly, what started out as...

how to be a client your creative agency loves (and delivers great work for)

Thought Leadership

Let’s set the record straight: your agency isn’t looking for a perfect client. We’re looking for a partner. Someone who’s in it with us. Who wants to collaborate, communicate like a real human, and make some incredible stuff together. Because the truth is, the most...

What makes a brainstorm Click? Lessons from the Inside.

Thought Leadership

Brainstorms get a reputation for being spontaneous, off-the-cuff idea parties, and sure, sometimes they are. But if you’ve ever run one, especially for a high-stakes project with nuanced audiences and a picky strategy to follow, you know the truth: There’s way more...

The B2B Voice Talent Playbook

Thought Leadership

Brand Voice isn't just that section in your brand guidelines about tone and style – it's also the literal voice of your brand, the human talent that brings your video and animation content to life. How many of you B2B marketers...

Through the Lens: A Closer Look at Project Management at Fifteen4

Thought Leadership

When you think about a creative agency, project management probably isn’t the first thing that comes to mind. Maybe it’s video, branding, UX, or motion design. But behind every seamless delivery, every on-time launch, and every client call that ends with, “Wow, you...

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