thought leadership

Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”

Eyes Up, Phone Down: Discovering The Joy of Art Begins by Looking

Thought Leadership

By the time I joined Fifteen4 ten years ago I had probably seen thousands of websites. But it wasn’t until I worked alongside web designers that I actually started looking at websites. Did the hero image make an immediate impression? Were the fonts readable? Was the...

Eyes Up, Phone Down: Discovering The Joy of Art Begins by Looking

Attention Spans Are Short (And My Toddler Just Proved It)

Thought Leadership

I'm sitting at my kitchen table on a chilly Thursday afternoon, wrestling with the challenge of writing about video and animation while recovering from a family bout of Norovirus. Ms. Rachel's voice blares from the TV, my toddler punctuates the background noise with...

B2B Video Production 101: What Every Marketer Needs to Know

Thought Leadership

It's Showtime! You’re a CMO, head of brand, or internal marketer for a B2B company. Your CEO has an announcement, there’s a product launch, or maybe a brand refresh. Whatever the case, it’s time for a video to capture the moment and tell the world: we are trusted, we...

B2B Animation 101: Answering Your Biggest Questions

Thought Leadership

In an earlier blog, I asked the big question: Is your brand in motion? Haven’t read it? Check it out. If you’re here, tah-dah! You’ve decided that animation could be a powerful tool for your B2B business. But you probably have questions. Good news—I’ve had hundreds of...

Motionographer Crystal Ball

Thought Leadership

Buckle up, because we're about to dive face-first into a rabbit hole of keyframes, bezier curves, and enough industry jargon to make your old Flash animation professor weep. If you're part of the motion design and animation community, chances are you know...

Brand Honesty

Thought Leadership

Honesty. It's a loaded word, and one that might evoke thoughts of Abe Lincoln, that talk with your parents when you got caught raiding the liquor cabinet, or even... well, you get the idea. But what does honesty really mean when it comes to your B2B brand and...

The Big Question in B2B Video Marketing: Go Big or Go Small?

Thought Leadership

Hey there, marketing champions in B2B Tech, SaaS, Healthcare, and Finance! Let's tackle a common dilemma you're probably facing right now. Picture this: Your CMO hands you a mission – boost brand awareness, drive sales, or attract top talent – along with a budget that...

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