thought leadership
Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
Why the Smartest Work at First Round NYC Had Nothing to Do with Headcount.
At First Round NYC 2025, what struck me wasn’t how different each agency was in scale, but how remarkably aligned they were in their pursuit of clarity, originality, and strategy-led branding. From global agencies like Collins and Wolff Ollins to nimble shops like...
Why the Smartest Work at First Round NYC Had Nothing to Do with Headcount.
At First Round NYC 2025, what struck me wasn’t how different each agency was in scale, but how remarkably aligned they were in their pursuit of clarity, originality, and strategy-led branding. From global agencies like Collins and Wolff Ollins to nimble shops like...
The Design of Experience: Storytelling is Survival
Welcome to the Design of Experience: conversations about the ideas that make us feel a tribal devotion to the things we love. This one’s about: Indestructible hot beverage containers, shooting Womp rats in a T-42, and the surprising positives behind cardboard pizza...
Storytelling and marketing in the B2B world: it’s more than telling a story
Emily Wolf, web designer, shares why finding a brand’s authentic reason for being is the only way to craft genuine and relatable storytelling in marketing (and why it’s worth it). Storytelling is definitely a marketing and branding buzzword right now. Here are two...
What is B2B2C?
Matt DeVille, VP of Digital, breaks down the meaning of B2B2C marketing, how it came to be, and why it’s so important to make a mindset shift from B2B to B2B2C (hint: it’s all about experiences). What I Mean When I Say B2B2C Marketing Ready to deconstruct some...
The Design of Experience: Staying Human in a Digital World
Welcome to the Design of Experience: conversations about the ideas that make us feel a tribal devotion to the things we love. This one’s about: Parenting-induced time travel, The Cult of Anti-Instagrammers, and the definition of digital as told by Walt Whitman....
The Design of Experience: Diving into Digital
Welcome to the Design of Experience: conversations about the ideas that make us feel a tribal devotion to the things we love. This one’s about: The formative powers of Pacman, the ROI of custom shoelaces, and Amazon as a digital gateway drug. In an age where...
Making waves: Fifteen4 rides into summer with seven new clients, Baltimore and beyond
With 2019 halfway over, we’re taking a moment at Fifteen4—a Baltimore-based full-service creative agency—to celebrate our successes so far this year. We’re thrilled to announce that we have added a number of new clients, both regionally and nationally, who have...
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thought leadership
Thoughts, opinions, education...things that will make your professional life better.
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bookbytes
A series of quick takes on the books shaping our thinking. Not summaries, just sparks.
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podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
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news
The latest happenings within and around the agency.
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culture
Employee and office musings. Usually humorous, always feel-good.