thought leadership
Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
Maximizing Production Value: The Power of Piggybacking Video and Photography
When was the last time you piggybacked? No, not the college-days kind of piggybacking. I’m talking about the strategic kind—bundling video and photography services during a single production to squeeze every drop of value from your investment. Production days are no...
Maximizing Production Value: The Power of Piggybacking Video and Photography
When was the last time you piggybacked? No, not the college-days kind of piggybacking. I’m talking about the strategic kind—bundling video and photography services during a single production to squeeze every drop of value from your investment. Production days are no...
The Design of Experience: Common Threads
Welcome to the Design of Experience: conversations about the ideas that make us feel a tribal devotion to the things we love. This one’s about: Abercrombie and Fitch perfume warfare, The Disney World Underground, and the marketing power of the men’s bathroom floor....
Announcing Our New Marketing Podcast: The Design of Experience
Finally, a Marketing Podcast for Humans! We are thrilled to announce the launch of our new marketing podcast, The Design of Experience. Does the world need another marketing podcast? We asked ourselves that very question and guess what? The answer was a resounding...
How Our Baltimore Animation Team Kicked Ass in New York and Philly
That’s right. The Fifteen4 animation team, a crucial group within our Baltimore agency, won a District 2 Gold ADDY for Ciena's The Adaptive Network launch video. And that means beating out some pretty great work from agencies in New York and Philadelphia. Check out...
Crafting the right branding message without breaking your back
Justin Klugh, one of Fifteen4's copywriters, shares with it's better to have an idea of who you are as a writer before you help a client figure out who they are (after all, crafting the right branding message makes all the difference). I was standing between two x-ray...
What B2B Marketers Can Learn from a ’70s Film Icon
Our VP of Business Development, Will Smallman, shares our take on B2B strategy for content marketers: develop a content niche for top-of-the-funnel engagement that is highly personal and catered to your B2B buyers (humans). There’s a tendency for B2B tech marketers to...
4 Reasons Spec Work Doesn’t Work (and Why it’s Bad for Marketers)
Matt DeVille, VP of Digital, shares why any experience that is worth having takes time and thought to create (and that means saying no to spec work and yes to discovering, diagnosing, gaining consensus, and building a strategy—together). Spec Work. Virtually every...
explore by topic
thought leadership
Thoughts, opinions, education...things that will make your professional life better.
1
podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
2
news
The latest happenings within and around the agency.
3
culture
Employee and office musings. Usually humorous, always feel-good.