thought leadership
Welcome to our blog …a space designed for Fifteen4 news, advice, commentary, storytelling, and well, how our entire team of leaders think. Here is where we keep all the content that gives you a clearer picture of who we are, what we do, how we think [about the industry we love] and the many ways to tell a brand story, without resorting to buzzwords like “data-driven paradigm shift” or “brand story.”
Before You Go Live, Go Rehearse
The Playbook for a Smooth Live Stream In a previous blog, we talked about the value of rehearsing before a live virtual event. Can you go live “cold turkey"? Sure. But why gamble? Rehearsals are where corporate, creative, and technical teams smooth out the inevitable...
Before You Go Live, Go Rehearse
The Playbook for a Smooth Live Stream In a previous blog, we talked about the value of rehearsing before a live virtual event. Can you go live “cold turkey"? Sure. But why gamble? Rehearsals are where corporate, creative, and technical teams smooth out the inevitable...
The New Search Era: Why LLMs Are Changing SEO Forever
Search has become the lifeline we all rely on, whether researching a topic overheard on a Zoom call or shifting buyer behaviors in [insert your regulated industry here]. But the way people search is changing, and if you want your brand to stay top of mind, your SEO...
Turning curiosity into action: Creative Acts for Curious People
11:38 am. A blank artboard stares at me, and I feel that knot forming in my stomach. Deadlines loom over me, internal reviews scheduled to check progress, an exciting new project to work on—and my mind is blank. That’s it, I think, catastrophizing. My creativity...
Virtual Is In-Vogue
That’s right, you heard it. And sure, it’s not the most shocking revelation in a post-COVID world, but here’s what is interesting: virtual isn’t just hanging around as a backup plan. It’s picking up speed, and corporations are upping the ante. We’re talking about...
A decade at Fifteen4
When you’re young, a decade feels like forever. At one job? Forget it… Gen Z has already left for something new halfway through this sentence. But when you find work you actually love, with people you love doing it with, time doesn’t crawl. It flies. This year, I hit...
feedback that actually helps: a client’s guide to clear, actionable direction
Let’s be honest: creative work thrives on clarity—and dies in the fog of vague feedback. If you’ve ever typed “Make it pop” or “It’s just missing something” into an email and hit send… don’t worry, you’re not alone. But we can do better. And better feedback doesn’t...
don’t fear the pivot: when scope changes are actually an opportunity
You’ve kicked off a project. The strategy’s locked in. Timelines are rolling. Everyone’s aligned. And then—something shifts. Maybe a new stakeholder weighs in. Or the product messaging evolves. Or feedback reveals an unexpected direction. Suddenly, what started out as...
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thought leadership
Thoughts, opinions, education...things that will make your professional life better.
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bookbytes
A series of quick takes on the books shaping our thinking. Not summaries, just sparks.
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podcast
Every episode of the branding world's greatest podcast: The Design of Experience.
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news
The latest happenings within and around the agency.
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culture
Employee and office musings. Usually humorous, always feel-good.